Chapter 8: Q. 14 (page 482)
Refer to Exercise . As Gallup indicates, the percentage point margin of error for this poll includes only sampling variability (what they call 鈥渟ampling error鈥). What other potential sources of error (Gallup calls these 鈥渘on-sampling errors鈥) could affect the accuracy of the estimate?
Short Answer
The practical difficulty is:
Nonresponse bias is the result of not having data for everybody in the sample.