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Companies have evolved many techniques to protect the environment as the world has progressed. Customers and workers dislike firms that damage the environment, therefore they have adopted the concept of sustainability and are attempting to properly utilize natural resources.

It is the strategy that leads the organization to undertake projects that are not only expected to promote profit, but also to benefit society, communities, and environmental protection. It encourages the organization to work responsibly, and the organization measures its success in three aspects. The Triple Bottom Line strategy is concerned with how the organization manages its social, economic, and environmental dynamics. A firm must establish a balance between these three categories to be long-term and successful.

Social responsibility:

Social responsibility refers to fair and helpful business practices toward employees, the community, and the region in which a corporation operates.

Economic:

In this strategy, the firm's commitment to rewarding shareholders who give money through competitive returns on investment is clear.

Environmental:

As a result of this strategy, the firm's environmental effect increases.

PepsiCo and King Arthur Flour are examples of companies that have seen a significant increase in revenue after using the triple bottom line strategy.