Chapter 11: Q. 27 (page 753)
The color of candy Inspired by the example about how background music influences
choice of entr茅e at a restaurant, a statistics student decided to investigate other ways to
influence a person鈥檚 behavior. Using volunteers, she randomly assigned volunteers
to get a 鈥渞ed鈥 survey, volunteers to get a 鈥渂lue鈥 survey, and volunteers to get a
control survey. The first three questions on each survey were the same, but the fourth and
fifth questions were different. For example, the fourth question on the 鈥渞ed鈥 survey was
鈥淲hen you think of the color red, what do you think about?鈥 On the blue survey, the
question replaced red with blue. On the control survey, the last two questions were not
about color. As a reward, each volunteer was allowed to choose a chocolate candy in a red
wrapper or a chocolate candy in a blue wrapper. Here are segmented bar graphs showing
the results of the experiment. Describe what you see.

Short Answer
The more chosen chocolate color was the same as the survey's color. In the control survey, blue chocolates were chosen more often.




