An online shopping site asks customers to rate the products they buy on a
scale from 1 (strongly dislike) to 5 (strongly like). The invitation to rate a
recent purchase is sent by email to customers one week after they purchase a
product, and customers can choose to ignore the invitation. Which of the
following is the most important reason a confidence interval, based on the
data from such ratings, is of little use, for the mean rating by all customers
who purchase a particular product. Comment briefly on each reason to explain
your answer.
(a) For some products, the number of customers who purchase the product is
small, so the margin of error will be large.
(b) Many of the customers may not read their email or have a spam filter that
wrongly identifies the email requesting a review as spam.
(c) The customers who provide ratings can't be considered a random sample from
the population of all customers who purchase a particular product.