Suppose that \(20 \%\) of the customers of a cable television company watch the
Shopping Channel at least once a week. The cable company does not know the
actual proportion of all customers who watch the Shopping Channel at least
once a week and is trying to decide whether to replace this channel with a new
local station. The company plans to take a random sample of 100 customers and
to use \(\hat{p}\) as an estimate of the population proportion.
a. Show that \(\sigma_{p},\) the standard deviation of \(\hat{p},\) is equal to
0.040
b. If for a different sample size, \(\sigma_{p}=0.023,\) would you expect more
or less sample-to-sample variability in the sample proportions than when
\(n=100 ?\)
c. Is the sample size that resulted in \(\sigma_{\hat{p}}=0.023\) larger than
100 or smaller than \(100 ?\) Explain your reasoning.