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Customers who participate in a store鈥檚 free loyalty card program save money on their purchases but allow the store to keep track of their shopping habits and potentially sell these data to third parties. A Pew Internet & American Life Project Survey (January 2016) revealed that half (225) of a random sample of 250 U.S. adults would agree to participate in a store loyalty card program, despite the potential for information sharing.

a. Estimate the true proportion of all U.S. adults who would agree to participate in a store loyalty card program, despite the potential for information sharing.

b. Form a 90% confidence interval around the estimate, part a.

c. Provide a practical interpretation of the confidence interval, part b. Your answer should begin with, 鈥淲e are 90% confident . . .鈥

d. Explain the theoretical meaning of the phrase, 鈥淲e are 90% confident.鈥

Short Answer

Expert verified

a. the true proportion of all U.S. adults who would agree to participate in a store loyalty card program, despite the potential for information sharing, is 0.5

b .90% confidence interval around the estimate, part a is0.8314,0.9286

cWe are confident that the proportionof all U.S. adults who would agree to participate in a store loyalty card program, despite the potential for information sharing, is between interval0.8314,0.9286

d.The meaning of theoretical meaning of the phrase, 鈥淲e are 90% confident.鈥 is that 90% of all possible values contain in the interval0.8314,0.9286

Step by step solution

01

Given information

A Pew Internet & American Life Project Survey (January 2016) revealed that half (225) of a random sample of 250 U.S. adults would agree to participate in a store loyalty card program, despite the potential for information sharing. We need to calculate the following

a. an estimate of the true proportion of all U.S. adults who would agree to participate in a store loyalty card program, despite the potential for information sharing.

b.90% confidence interval around the estimate, part a

c.a practical interpretation of the confidence interval, part b

d.the theoretical meaning of the phrase, 鈥淲e are 90% confident.鈥

02

(a) Calculation of an estimate of the true proportion of all U.S. adults who would agree to participate in a store loyalty card program, despite the potential for information sharing.

Sample size n=250

A number of people would agree to participate in a store loyalty card program, despite the potential for information sharing. We need to calculate the following

X=125

p^=xn=125250=0.5

Hence,the true proportion of all U.S. adults who would agree to participate in a store loyalty card program, despite the potential for information sharing, is 0.5

03

Step 3:(b) Calculation of 90% confidence interval around the estimate, part a

Here the confidence coefficient is 90%, hence=10% .Now from the standard normal distribution table,z2=1.645

The margin of error

E=z2p^1-p^n=1.6450.51-0.5250=0.0520

Hence 90% lower limit:p^-E=0.5-0.0520=0.8314

90% upper limit:p^+E=0.5+0.0520=0.9286

90% confidence interval around the estimate, part a is0.8314,0.9286

04

(c) A practical interpretation of the confidence interval, part b

We are confident that the proportion of all U.S. adults who would agree to participate in a store loyalty card program, despite the potential for information sharing, is between interval0.8314,0.9286

05

(d) The theoretical meaning of the phrase, “We are 90% confident”

The meaning of theoretical meaning of the phrase, 鈥淲e are 90% confident.鈥 is that 90% of all possible values contain in the interval0.8314,0.9286

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