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The Dean of Students at Tasmania State University wants to determine how many undergraduates at TSU are familiar with a new financial aid program offered by the university. There are 15,000 undergraduates at TSU, so it is too expensive to conduct a census. Instead, the dean decides to conduct a survey using a sample of 150 undergraduates. Describe how the dean might implement each of the following sampling methods. (See also Exercises 57 through \(60 .\) ) (a) Simple random sampling (b) Convenience sampling (c) Stratified sampling (d) Quota sampling

Short Answer

Expert verified
For a Simple Random Sampling, the Dean could assign a unique number to each student and uses a random number generator to select 150 students. For a Convenience Sampling, students who are most available or close to hand are surveyed. For Stratified Sampling, the students are divided into different groups (like year levels or faculties) and a standard number from each group are surveyed. For Quota Sampling, the Dean carries out surveys till specific qualities in the sample (year level, faculty etc.) match the proportions in the entire student population.

Step by step solution

01

Simple Random Sampling

Simple random sampling is the purest form of probability sampling where each member of the population has an equal and independent chance of being selected in the sample. In this case, the Dean could assign a unique number to each of the 15,000 undergraduates at TSU and then use a random number generator to select 150 numbers. The students corresponding to those numbers would form the sample.
02

Convenience Sampling

Convenience sampling is a non-probability sampling method in which participants are chosen based on their accessibility and proximity to the researcher. The Dean could conduct the survey with whichever students are easily available - for example, students attending the office that day or a specific class could be sampled.
03

Stratified Sampling

Stratified sampling is a probability sampling where the population is divided into non-overlapping groups or 'strata', and a simple random sample is taken within each group. The Dean could divide the student population into strata based on factors such as year level, faculty or residential status and draw a proportional number of students from each stratum to make up the final sample of 150 students.
04

Quota Sampling

Quota sampling is a non-probability sampling method where the sample is chosen to mimic certain characteristics of the population. The characteristic can be anything relevant to the research question - for example, the Dean could aim to have certain proportions in the sample for each year level, faculty, or residential status. Once these quotas are set, the Dean can continue to survey students until each quota is filled.

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Key Concepts

These are the key concepts you need to understand to accurately answer the question.

Simple Random Sampling
Simple random sampling is a cornerstone method of probability sampling, ensuring each individual within the entire population has an equal chance of being selected. It's like drawing names from a hat, where no name has a better or worse chance of being chosen. This method is valued for its simplicity and the unbiased nature of the sample it produces.

In the context of the survey at Tasmania State University (TSU), the Dean could implement simple random sampling by assigning each undergraduate a unique number from 1 to 15,000. Using a random number generator, the Dean would then select 150 random numbers. The students matching these numbers would form the sample.

This process is straightforward and helps ensure that the sample represents the diverse undergraduate population at TSU without systemic bias. However, it requires a complete list of the population and can be logistically challenging when the population size is large.
Convenience Sampling
Convenience sampling is a non-probability sampling approach where participants are chosen because of their convenient accessibility to the researcher. It's the "grab what's within reach" method of sampling. While easy and cost-effective, it often leads to biased samples because not every member of the population has a chance to participate.

Imagine the Dean at TSU standing in the busiest campus cafeteria to conduct this type of sampling. Students passing by or sitting in the area might be asked to participate in the survey. This method would quickly provide a sizeable sample but likely wouldn't represent the entire student body's diversity. Some students who prefer dining in quieter areas or those who skip the cafeteria altogether would be underrepresented.

Although this method is quick and budget-friendly, the sample often lacks representativeness, which could skew the results of understanding student awareness of the new financial aid program.
Stratified Sampling
Stratified sampling merges the rigor of probability sampling with an understanding of important subgroups within the population. This method ensures that the sample includes different segments or 'strata' of the population, making conclusions about each subgroup more accurate.

For the TSU survey, the Dean might identify relevant strata such as student's year (freshmen, sophomores, juniors, seniors), faculty (arts, sciences, engineering), or their residential status (on-campus, off-campus). From each category, a simple random sample of students is selected that reflects the proportion of that stratum in the entire student body.

This ensures that each subgroup is adequately represented in the sample, enhancing the precision of survey outcomes about how aware students are of the new financial aid program. Stratified sampling allows researchers to make more generalized conclusions about the population based on the data collected from the representative subgroups.
Quota Sampling
Quota sampling is a non-probability method that prioritizes a sample reflecting certain characteristics of the population, mimicking certain criteria without relying on randomization. It's like setting targets or 'quotas' for subgroups and fulfilling these targets through convenient sampling.

In the TSU survey, the Dean might set quotas based on year level, ensuring the sample has a specific number of freshmen, sophomores, juniors, and seniors. This method can be executed by surveying students until the predetermined numbers or quotas for each subgroup are met.

This sampling is quicker and ensures that key segments of the population are included. However, it does not guarantee that every individual had an equal chance of selection, which may introduce bias. Despite its limitations, quota sampling is useful when the researcher needs a sample quickly and wants to ensure coverage of critical population segments.

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Most popular questions from this chapter

Refer to the following story: The 1250 students at Eureka High School are having an election for Homecoming King. The candidates are Tomlinson (captain of the football team), Garcia (class president), and Marsalis (member of the marching band). At the football game a week before the election, a pre- election poll was taken of students as they entered the stadium gates. Of the students who attended the game, 203 planned to vote for Tomlinson, 42 planned to vote for Garcia, and 105 planned to vote for Marsalis. Name the sampling method used for this survey.

Refer to the following story: The manufacturer of a new vitamin (vitamin \(X\) ) decides to sponsor a study to determine the vitamin's effectiveness in curing the common cold. Five hundred college students having a cold were recruited from colleges in the San Diego area and were paid to participate as subjects in this study. The subjects were each given two tablets of vitamin \(X\) a day. Based on information provided by the subjects themselves, 457 of the 500 subjects were cured of their colds within 3 days. (The average number of days a cold lasts is 4.87 days.) As a result of this study, the manufacturer launched an advertising campaign based on the claim that "vitamin \(X\) is more than \(90 \%\) effective in curing the common cold." (a) Describe as specifically as you can the target population for the study. (b) Describe the sampling frame for the study. (c) Describe the sample used for the study.

Imagine you have a very large coin jar full of nickels, dimes, and quarters. You would like to know how much money you have in the jar, but you don't want to go through the trouble of counting all the coins. You decide to estimate how many nickels, dimes, and quarters are in the jar using the capture- recapture method. After shaking the jar well, you draw a first sample of 150 coins and get 36 quarters, 45 nickels, and 69 dimes. Using a permanent ink marker you tag each of the 150 coins with a black dot and put the coins back in the jar, shake the jar really well to let the tagged coins mix well with the rest, and draw a second sample of 100 coins. The second sample has 28 quarters, 29 nickels, and 43 dimes. Of these, 4 quarters, 5 nickels, and 8 dimes have black dots. Estimate how much money is in the jar. (Hint: You will need a separate calculation for estimating the quarters, nickels, and dimes in the jar.)

You want to estimate how many fish there are in a small pond. Let's suppose that you first capture \(n_{1}=500\) fish, tag them, and throw them back into the pond. After a couple of days you go back to the pond and capture \(n_{2}=120\) fish, of which \(k=30\) are tagged. Estimate the number of fish in the pond.

Consider the following hypothetical survey designed to find out what percentage of people cheat on their income taxes. Fifteen hundred taxpayers are randomly selected from the Internal Revenue Service (IRS) rolls. These individuals are then interviewed in person by representatives of the IRS and read the following statement. (a) Explain why the above figure might be unreliable. (b) Can you think of ways in which a survey of this type might be designed so that more reliable information could be obtained? In particular, discuss who should be sponsoring the survey and how the interviews should be carried out.

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