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Based on your answer to Problem 25-3, is the firm with the revenue and cost conditions depicted in Problem 25-2 behaving "anticompetitively" in the sense of intentionally "taking advantage" of consumers by charging them a price greater than marginal cost? Explain your reasoning.

Short Answer

Expert verified

The firm cannot be said to be deliberately anticompetitive. To attract customers, the business must develop competitive means to charge a higher price, whether price or non-price.

The second point is that if the firm produces at the lowest marginal cost, demand is insufficient to cover the cost. This is why monopolistic firms charge a premium before reaching the minimum average cost of production.

Step by step solution

01

Introduction.

The marginal cost curve represents the difference in cost of production caused by adding one more unit. To calculate marginal cost, divide the change in manufacturing costs by the change in quantity.

02

Reason for the monopolistic firm charge price.

Due to the differentiated product and the fact that demand does not fall on the minimum average cost, the monopolistic firm charges a price that is higher than the marginal costs. Some customers would rather pay to have a taste for their differentiation.

03

Costs of production have risen.

Despite the fact that they are willing to accept higher production costs in exchange for better selection and wide range of output, the company cannot be accused of being intentionally exclusionary.

To attract customers, the company must devise competitive means, whether price or non-price, in order to charge a higher price.

04

Minimum Marginal cost.

The second point is that demand is insufficient to cover the cost if the firm produces at the lowest marginal cost. This is why monopolistic firms charge a premium before production reaches the minimum average cost.

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Most popular questions from this chapter

Classify each of the following as an example of direct, interactive, and/or mass marketing.

a. The sales force of a pharmaceutical company visits physicians' offices to promote new medications and to answer physicians' questions about treatment options and possible side effects.

b. A mortgage company targets a list of specific low-risk borrowers for a barrage of e-mail messages touting its low interest rates and fees.

c. An online bookseller pays fees to an Internet search engine to post banner ads relating to each search topic chosen by someone conducting a search. In part, this helps promote the bookseller's brand, but clicking on the banner ad also directs the person to a Web page displaying books on the topic that are available for purchase.

d. A national rental car chain runs advertisements on all of the nation's major television networks.

Consider the diagram nearby depicting the demand and cost conditions faced by a monopolistically competitive firm.

a. What are the total revenues, total costs, and economic profits experienced by this firm?

b. Is this firm more likely in short- or long-run equilibrium? Explain.

Contrast the output and pricing decisions of monopolistically competitive firms with those of perfectly competitive firms.

Discuss the special characteristics of an information product, and explain the implications for a producer's short-run average and marginal cost curves- In addition, explain why having a price equal to marginal cost is not feasible for the producer of an information product.

Why do you suppose that companies such as Amazon and Netflix have also entered the children's TV programming industry by streaming kids' shows online?

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