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Interactive marketing, also known as trigger-based or event that happens marketing, is a marketing strategy in which customers interact with a company directly through two-way communication channels.

The sales force of a pharmaceutical company visits doctors' offices to show off prescription treatments, while also to respond general practitioners' questions about treatment options and risks.

Because this advertisement allows physicians to obtain more information and place direct orders for the medication, it is an example of interactive marketing.

A mortgage company sends a barrage of e-mail messages touting its low interest rates and fees to a list of specific low-risk borrowers.

A mortgage company approaches their customers directly via e-mail, which is an example of direct marketing.

An online bookstore pays a search engine to exhibit advertising banners pertaining to each search term that a user enters. In part, this helps to promote the bookseller's brand, and though clicking on the big banner also tends to redirect the user to something like a fresh website selling books on the subject.

A banner advertisement on the internet is an example of mass advertising because it targets all internet users.

When an user clicked on an advertorial, it gives the consumer with direct information, making this an engaging advertisement too though.

A national rental car company advertises on all of the major television networks in the United States

A regional national newspaper advertisement has been categorized as mass marketing because it is noticed by all news paper readers.