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The socially ideal level is given where the marginal cost is equivalent to the marginal benefit of contamination reduction. Anytime lower than the social ideal, the marginal benefit from contamination reduction will be more noteworthy than the marginal cost of contamination decrease.

Expanding the level of air neatness will be helpful till the fact its marginal cost is equivalent to the marginal benefit. At points, the more noteworthy than $Q_o$ marginal cost of contamination reduction (cleaning the air) is more prominent than the marginal benefit from clean air. Consequently, the general public will lessen the level of clean air to where the marginal benefit from clean air is equivalent to the marginal cost of clean air.