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Companies are competing with one another in several ways. Prices, quality, product or service differentiation, supplier dependability, flexibility, time to market (or speed to market), customer service, employee productivity, and management skill are examples of competitive dimensions.

Customer service is a benchmark for customer satisfaction that every business intends to provide to its consumers. However, to get a competitive advantage over their competitors, it is necessary to first identify and establish "customer service standards."

The two most important competitive dimensions in product delivery aredelivery speed anddelivery reliability. Delivery measures are particularly significant since delivering goods on time and to the proper person is an important component that must be done efficiently by the company. It helps in developing in customers the trustworthiness and reliability of the brand.