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Question: What is trend analysis, and how does it differ from horizontal analysis?

Short Answer

Expert verified

Answer

Trend analysis is done by the companies to see the directions in which their business is going.

Both the analysis, i.e., trend and horizontal are almost similar.

Step by step solution

01

Meaning of Trend Analysis 

Trend analysis is a method ortechnique that helps the business to understand thedirection of the business entityby comparing it with the historical trends. For example, how the sales changed over the past six years?

02

Difference between Trend and Horizontal Analysis 

A company can use both these trend analysis and horizontal analysis to analyze the different things of the company as both these two analyses are almost similar.

Horizontal analysis helps to analyze and compare the items of the financial statements of the current year with the previous years by calculating the percent change.

On the other hand, trend analysis shows the trend of a particular item that it is an upward or a downward trend in the net sales of the business for a longer period.

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Most popular questions from this chapter

Completing a comprehensive financial statement analysis

In its annual report, XYZ Athletic Supply, Inc. includes the following five-year financial summary:

XYZ ATHLETIC SUPPLY, INC.

Five-Year Financial Summary (Partial; adapted)

(Dollar amounts in thousands except per share data)

2018

2017

2016

2015

2014

2016

Net sales revenue

\(275,000

\)222,000

\(199,000

\)171,000

131,000

Net Sales Revenue Increase

24%

12%

16%

31%

17%

Domestic Comparative Store Sales Increase

6%

6%

5%

8%

10%

Other Income—Net

2,090

1,780

1,770

1,700

1,310

Cost of Goods Sold

208,725

169,386

154,822

134,235

103,883

Selling and Administrative Expenses

41,280

36,340

31,670

27,450

22,540

Interest:

Interest Expense

(1,070)

(1,370)

(1,330)

(1,100)

(800)

Interest Income

140

155

150

230

140

Income Tax Expense

4,420

3,900

3,610

3,390

2,730

Net Income

21,735

12,939

9,488

6,755

2,497

Per Share of Common Stock:

Net Income

1.10

0.80

0.70

0.50

0.28

Dividends

0.45

0.43

0.39

0.35

0.31

Financial Position

Current Assets, Excluding Merchandise Inventory

\(30,900

\)27,200

\(26,800

\)24,400

$21,800

Merchandise Inventory

24,700

22,400

21,600

19,300

17,000

16,800

Property, Plant, and Equipment, Net

51,600

46,200

40,500

35,000

25,200

Total Assets

107,200

95,800

88,900

78,700

64,000

Current Liabilities

32,600

27,800

28,800

25,600

17,000

Long-term Debt

23,000

21,200

16,800

18,600

12,900

Stockholders’ Equity

51,600

46,800

43,300

35,500

34,100

Financial Ratios

Acid-Test Ratio

0.9

1.0

0.9

1.0

1.3

Rate of Return on Total Assets

22.5%

15.5%

12.8%

10.9%

9.9%

Rate of Return on Common Stockholders’ Equity

44.2%

28.7%

24.1%

19.4%

18.9%

Requirements

Analyze the company’s financial summary for the fiscal years 2014–2018 to decide whether to invest in the common stock of XYZ. Include the following sections in your analysis.

1. Trend analysis for net sales revenue and net income (use 2014 as the base year).

2. Profitability analysis.

3. Evaluation of the ability to sell merchandise inventory.

4. Evaluation of the ability to pay debts.

5. Evaluation of dividends.

6. Should you invest in the common stock of XYZ Athletic Supply, Inc.? Fully explain your final decision

Question: Using ratios to decide between two stock investments

Assume that you are purchasing an investment and have decided to invest in a company in the digital phone business. You have narrowed the choice to All Digital Corp. and Green Zone, Inc. and have assembled the following data.

Selected income statement data for the current year:

All digital

Green Zone

Net sales revenue (all on credit)

\(417,925

\)493,115

Cost of goods sold

209,000

258,000

Interest expenses

0

14,000

Net income

58,000

72,000

Selected balance sheet and market price data at the end of the current year:

All digital

Green Zone

Current assets:

Cash

\(23,000

\)18,000

Short-term investment

37,000

17,000

Accounts receivables, Net

39,000

49,000

Merchandise inventory

64,000

102,000

Prepaid expenses

21,000

17,000

Total current assets

\(184,000

\)203,000

Total assets

\(263,000

\)326,000

Total current liabilities

105,000

99,000

Total liabilities

105,000

134,000

Common stock:

\(1 par (10,000 shares)

10,000

\)2 par (14,000 shares)

28,000

Total stockholder’s equity

158,000

192,000

Market price per share of common stock

92.80

128.50

Dividend paid per common share

1.20

0.90

Selected balance sheet data at the beginning of the current year:

All digital

Green Zone

Balance sheet:

Accounts receivables, Net

\(41,000

\)54,000

Merchandise inventory

81,000

89,000

Total assets

258,000

277,000

Common stock:

\(1 par (10,000 shares)

10,000

\)2 par (14,000 shares)

28,000

Your strategy is to invest in companies with low price/earnings ratios but in good financial shape. Assume that you have analyzed all other factors and that your decision depends on the results of ratio analysis.

Requirements

1. Compute the following ratios for both companies for the current year:

a. Acid-test ratio

b. Inventory turnover

c. Days’ sales in receivables

d. Debt ratio

e. Earnings per share of common stock

f. Price/earnings ratio

g. Dividend payout

2. Decide which company’s stock better fits your investment strategy

Preparing common-size income statements

Refer to the data presented for Mulberry Designs, Inc. in Exercise E15-13.

Requirements

1. Prepare a comparative common-size income statement for Mulberry Designs,

Inc. using the 2018 and 2017 data. Round percentages to one-tenth percent (three

decimal places).

2. To an investor, how does 2018 compare with 2017? Explain your reasoning.

Using ratios to evaluate a stock investment

Comparative financial statement data of Sanfield, Inc. follow:

SANFIELD, INC.

Comparative Income Statement

Years Ended December 31, 2018, and 2017

2018

2017

Net Sales Revenue

\( 462,000

\) 430,000

Cost of Goods Sold

236,000

213,000

Gross Profit

226,000

217,000

Operating Expense

135,000

133,000

Income from Operations

91,000

84,000

Interest Expense

8,000

12,000

Income Before Income Tax

83,000

72,000

Income Tax Expense

18,000

22,000

Net Income

\( 65,000

\) 50,000

SANFIELD, INC.

Comparative Balance Sheet

December 31, 2018, and 2017

2018

2017

2016

Asset

Current Assets:

Cash

\( 99,000

\) 97,000

Accounts Receivable, Net

109,000

117,000

\( 100,000

Merchandise Inventory

142,000

164,000

207,000

Prepaid Expenses

15,000

5,000

Total Current Assets

365,000

383,000

Property, Plant, and Equipment, Net

215,000

177,000

Total Assets

\) 580,000

\( 560,000

\) 599,000

Liabilities

Total Current Liabilities

\( 222,000

\) 244,000

Long-term Liabilities

113,000

92,000

Total Liabilities

335,000

336,000

Stockholders’ Equity

Preferred Stock, 4%

92,000

92,000

Common Stockholders’ Equity, no par

153,000

132,000

85,000

Total Liabilities and Stockholders’ Equity

\( 580,000

\) 560,000

1. Market price of Sanfield’s common stock: \(51.48 at December 31, 2018, and \)37.08 at December 31, 2017.

2. Common shares outstanding: 16,000 on December 31, 2018 and 15,000 on December 31, 2017 and 2016.

3. All sales are on credit.

Requirements

1. Compute the following ratios for 2018 and 2017:

  1. Current ratio
  2. Cash ratio
  3. Times-interest-earned ratio
  4. Inventory turnover
  5. Gross profit percentage
  6. Debt to equity ratio
  7. Rate of return on common stockholders’ equity
  8. Earnings per share of common stock
  9. Price/earnings ratio

2. Decide (a) whether Sanfield’s ability to pay debts and sell inventory improved or deteriorated during 2018 and (b) whether the investment attractiveness of its common stock appears to have increased or decreased.

Question: What is vertical analysis? What item is used as the base for the income statement? What item is used as the base for the balance sheet?

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