Chapter 5: Q T5.2. (page 336)
China has 1.2 billion people. Marketers want to know which international brands they have heard of. A large study showed that of all Chinese adults have heard of Coca-Cola. You want to simulate choosing a Chinese at
random and asking if he or she has heard of Coca-Cola. One correct way to assign random digits to simulate the answer is:
(a) One digit simulates one person鈥檚 answer; odd means 鈥淵es鈥 and even means 鈥淣o.鈥
(b) One digit simulates one person鈥檚 answer; to mean 鈥淵es鈥 and to mean 鈥淣o. 鈥
(c) One digit simulates the result; to tells how many in the sample said 鈥淵es.鈥
(d) Two digits simulate one person鈥檚 answer; to mean 鈥淵es鈥 and to mean 鈥淣o. 鈥
(e) Two digits simulate one person鈥檚 answer; to mean 鈥淵es鈥 and to mean 鈥淣o. 鈥
Short Answer
The correct option is (d).
