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Chapter 1: Problem 43

Suppose a survey asks, "Do you own any CDs?" Explain how this could be interpreted in more than one way. Suggest a way in which the question could be improved.

Short Answer

Expert verified
Specify whether CDs refer to compact discs or certificates of deposit.

Step by step solution

01

- Identify Ambiguity

Understand that the question 'Do you own any CDs?' can be interpreted in at least two different ways. CDs can refer to 'compact discs' used for music or data storage. Alternatively, CDs can refer to 'certificates of deposit', a financial product offered by banks.
02

- Clarify Both Meanings

List the two possible interpretations clearly: 1. CDs as compact discs. 2. CDs as certificates of deposit.
03

- Analyze the Context

Consider the context in which the survey is conducted. If the survey is about personal finance, the question may be intended to ask about certificates of deposit. If the survey is about music or media consumption, it may be asking about compact discs.
04

- Suggest Improvement

To eliminate ambiguity, rephrase the question to specify the intended meaning. For instance, if asking about music storage, the improved question could be: 'Do you own any compact discs (CDs)?' If asking about financial products, it could be: 'Do you own any certificates of deposit (CDs)?'

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Key Concepts

These are the key concepts you need to understand to accurately answer the question.

ambiguity in survey questions
Ambiguity in survey questions occurs when a question can be interpreted in more than one way. For example, the question, 'Do you own any CDs?' could be understood differently depending on the respondent's perspective. Some people might think of CDs as compact discs for storing music or data, while others might think of certificates of deposit, a financial investment offered by banks. Ambiguity can lead to inaccurate or unclear responses, making the survey results unreliable.
interpretation of survey questions
The interpretation of survey questions can vary significantly based on language, culture, and context. When a question like 'Do you own any CDs?' is posed, respondents may interpret it based on their immediate context and what 'CDs' commonly means to them. One way to ensure accurate interpretation is to ask probing questions or provide examples. For instance, specifying 'compact discs (CDs) used for music' or 'certificates of deposit (CDs) issued by banks' directs the respondent to the intended meaning. Ensuring clarity helps gather precise data and avoids confusion.
context-specific clarification
Context-specific clarification is crucial in designing survey questions. It's important to tailor questions to the subject matter of the survey while minimizing ambiguity. For example, if a survey focuses on financial habits, the term 'CDs' might reasonably be interpreted as 'certificates of deposit.' On the other hand, in a survey about entertainment habits, 'CDs' would likely mean 'compact discs.' Providing specific context within the question, such as 'Do you own any music CDs?' or 'Do you have any bank CDs?' ensures that respondents understand the question as intended, leading to clearer and more reliable responses.

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Most popular questions from this chapter

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