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Question: After-death album sales. When a popular music artist dies, sales of the artist鈥檚 albums often increase dramatically. A study of the effect of after-death publicity on album sales was published in Marketing Letters (March 2016). The following data were collected weekly for each of 446 albums of artists who died a natural death: album publicity (measured as the total number of printed articles in which the album was mentioned at least once during the week), artist death status (before or after death), and album sales (dollars). Suppose you want to use the data to model weekly album sales (y) as a function of album publicity and artist death status. Do you recommend using stepwise regression to find the 鈥渂est鈥 model for predicting y? Explain. If not, outline a strategy for finding the best model.

Short Answer

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Answer

Stepwise regression model is used when there are a lot of independent variables to consider for explaining the dependent variable. In this case, there are only 2 independent variables: album publicity and artist death status. Using stepwise regression would be time consuming and inefficient.

The significance of the model can be tested using an F-test and individual t-test for individual 尾 parameters.

Step by step solution

01

Stepwise regression

Stepwise regression model is used when there are a lot of independent variables to consider for explaining the dependent variable. In this case, there are only 2 independent variables: album publicity and artist death status. Using stepwise regression would be time consuming and inefficient.

02

 Step 2: Best model for the data

The significance of the model can be tested using an F-test and individual t-test for individual 尾 parameters.

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