Chapter 2: Q154SE (page 143)
Products 鈥淢ade in the USA.鈥濃淢ade in the USA鈥 is a claim stated in many product advertisements or on product labels. Advertisers want consumers to believe that the product is manufactured with 100% U.S. labor and materials鈥攚hich is often not the case. What does 鈥淢ade in the USA鈥 mean to the typical consumer? To answer this question, a group of marketing professors conducted an experiment at a shopping mall (Journal of Global Business, spring 2002). They asked every fourth adult entrant to the mall to participate in the study. A total of 106 shoppers agreed to answer the question, 鈥溾楳ade in the USA鈥 means what percentage of U.S. labor and materials?鈥 The responses of the 106 shoppers are summarized as follows: 鈥100%鈥 (64 shoppers), 鈥75 to 99%鈥 (20 shoppers), 鈥50 to 74%鈥 (18 shoppers), and 鈥渓ess than 50%鈥 (4 shoppers).
a.What type of data-collection method was used?
b.What type of variable, quantitative or qualitative, is measured?
c.Present the data in graphical form. Use the graph to make a statement about the percentage of consumers who believe 鈥淢ade in the USA鈥 means 100% U.S. labor and materials.
Short Answer
- Survey method
- Quantitative
- The image is shown below:

