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The article "Effects of Bottle Closure Type on Consumer Perception of Wine Quality" (Amer. \(J\). of Enology and Viticulfure, 2007: 182-191) reported that in a sample of 106 wine consumers, \(22(20.8 \%)\) thought that screw tops were an acceptable substitute for natural corks. Suppose a particular winery decided to use screw tops for one of its wines unless there was strong evidence to suggest that fewer than \(25 \%\) of wine consumers found this acceptable. a. Using a significance level of .10, what would you recommend to the winery? b. For the hypotheses tested in (a), describe in context what the type I and II errors would be, and say which type of error might have been committed.

Short Answer

Expert verified
Recommend accepting screw tops. Possible Type II error: failing to detect low acceptance.

Step by step solution

01

Define Hypotheses

First, we need to establish the null and alternative hypotheses. The null hypothesis (\(H_0\)) is that the proportion of wine consumers who find screw tops acceptable is \(p = 0.25\). The alternative hypothesis (\(H_a\)) is that the proportion is less than 0.25, i.e., \(p < 0.25\). This is because the winery is concerned with whether fewer than 25% accept screw tops.
02

Calculate Test Statistic

We'll use a one-sample \(z\)-test for proportion to conduct this hypothesis test. First, calculate the sample proportion: \(\hat{p} = \frac{22}{106} = 0.2075\). The standard deviation of the sample is calculated as \(\sigma=\sqrt{\frac{0.25(1-0.25)}{106}} = 0.0426\). The test statistic \(z\) is then given by \(z = \frac{0.2075 - 0.25}{0.0426} \approx -0.998\).
03

Determine Critical Value and Decision Rule

At a significance level \(\alpha = 0.10\), the critical value for a one-tailed test is approximately \(-1.28\) (from \(z\)-table). If the test statistic \(z\) is less than \(-1.28\), we reject the null hypothesis. Otherwise, we fail to reject it.
04

Compare Test Statistic to Critical Value

Since the calculated \(z\) value is \(-0.998\), which is greater than \(-1.28\), we fail to reject the null hypothesis. This suggests there is not strong enough evidence to conclude that fewer than 25% of consumers accept screw tops.
05

Understand Type I and II Errors

A type I error occurs if we incorrectly reject the null hypothesis, concluding that fewer than 25% accept screw tops when it's not true. A type II error occurs if we fail to reject the null hypothesis when fewer than 25% indeed accept screw tops. We might have committed a type II error in this scenario as failing to detect the true lower acceptance rate.

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Key Concepts

These are the key concepts you need to understand to accurately answer the question.

Type I Error
In hypothesis testing, a Type I error occurs when we reject the null hypothesis even though it is true. In simpler terms, this means we think there's an effect or difference when none actually exists. Imagine this as a "false alarm."
It is often represented by the Greek letter alpha (α), which is the significance level of the test. In the context of the given exercise, the winery would make a Type I error if they decide that fewer than 25% of consumers accept screw tops, even if in reality, at least 25% do accept them.
Here’s how this error plays out:
  • The winery mistakenly concludes screw tops are not acceptable to 25% of consumers.
  • They might switch closure types unnecessarily, potentially impacting costs or consumer acceptance.
To control for a Type I error, we set a significance level. In this exercise, the significance level is 0.10, meaning there's a 10% risk of committing a Type I error.
Type II Error
A Type II error occurs when we fail to reject the null hypothesis when it's actually false. Simply put, we miss a real effect or difference, which means overlooking something important. This is like a "missed opportunity." The probability of making a Type II error is denoted by beta (β).
In the scenario given, the winery would commit a Type II error if they fail to identify that fewer than 25% of consumers actually accept screw tops when that is the truth.
Expressing it in context:
  • The winery decides there is no strong evidence against the null, which means they believe at least 25% accept screw tops.
  • They continue using screw tops, potentially displeasing a larger fraction of consumers who don't find them acceptable.
In this exercise, because the test statistic did not show enough evidence against the null hypothesis, the winery might have committed a Type II error, erroneously continuing the use of screw tops.
One-sample z-test
The one-sample z-test is a statistical test used to determine whether there is enough evidence to conclude that a population parameter differs from a specific value. This test is especially suitable for large sample sizes where the central limit theorem ensures a normal distribution.
In the given problem, the winery wishes to test if fewer than 25% of consumers find screw tops acceptable. Thus, a one-sample z-test for proportion is fitting.
Here’s the sequential process:
  • **Calculate the sample proportion (\(\hat{p}\)):** This is done by dividing the number of consumers who accept screw tops by the total sample size.
  • **Compute the standard deviation:** For a proportion, this measures how much the sample proportion can vary, calculated using the formula \(\sigma = \sqrt{\frac{p(1-p)}{n}}\) where p is the hypothesized population proportion.
  • **Find the test statistic (z):** This is determined using the formula \(z = \frac{\hat{p} - p}{\sigma}\), which shows how far the sample proportion is from the hypothesized proportion, in standard deviation units.
  • **Decision rule:** Compare the test statistic to a critical value from the z-table that corresponds to the significance level. A significant outcome leads to rejecting the null hypothesis.
In this exercise, the calculated z-value did not reach the critical threshold, so the evidence wasn't strong enough to support the alternative hypothesis. This directs the winery to retain their null proposition. Employing a one-sample z-test ensures that the winery bases its decision on statistical evidence rather than mere assumptions.

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Most popular questions from this chapter

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