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Maximizing Revenue: The price p (in dollars) and the quantity x sold of a certain product obey the demand equation

x=-5p+100;0<p≤20

(a) Express the revenue R as a function of x.

(b) What is the revenue if 15 units are sold?

(c) What quantity x maximizes revenue? What is the maximum revenue?

(d) What price should the company charge to maximize revenue?

(e) What price should the company charge to earn at least $480 in revenue?

Short Answer

Expert verified

(a) The revenue R as a function of x is R=-15x2+20x.

(b) The revenue is 255 dollars when 15 units are sold.

(c) The maximum revenue is 500 dollars when x=50.

(d) The company should charge10 dollars per unit to maximize the revenue.

(e) The company should charge between 8 dollars and 12 dollars to earn at least 480 dollars in revenue.

Step by step solution

01

Part (a) Step 1. Given information.

Given that the price p (in dollars) and the quantity x sold of a certain product obey the demand equation :

x=-5p+100;0<p≤20

02

Part (a) Step 2. Express p as a function of x.

We get

x=-5p+100x-5=p+100-5-15x=p-20-15x+20=pp=-15x+20

03

Part (a) Step 3. Write revenue as a function of x.

As we know that R=pxthen

R=x(-15x+20)=-15x2+20x

04

Part (b) Step 1. Substitute x=15 in R=-15x2+20x.

We get

R=-15(15)2+20(15)=-45+300=255

So the revenue is 255 dollars when 15 units are sold.

05

Part (c) Step 1. The maximum revenue.

The function R is a quadratic function with a=-15,b=20, and c=0. Because a<0, the vertex is the highest point on the parabola.

The revenue R is a maximum when x is

x=-b2a=-202(-15)=50

The maximum revenue is

R=-15(50)2+20(50)=-500+1000=500

R=500dollars is maximum.

06

Part (d) Step 1. Substitute x=50 in p=-15x+20.

We get

p=-15(50)+20=-10+20=10

So the company should charge 10 dollars per unit to maximize revenue.

07

Part (e) Step 1. The charge per unit to earn at least 480 dollars in revenue.

As R=xpthen

R=p(-5p+100)=-5p2+100p

Now for revenue at least 480 dollars,

-5p2+100p=480-p2+20p=96-p2+20p-96=0p2-20p+96=0

By quadratic formula,

localid="1647563123280" p=-b±b2-4ac2a=-(-20)±(-20)2-4(1)(96)2(1)=20±400-3842=20±42

we have

p=20+42orp=20-42p=12orp=8

So the company should charge between 8 and 12 dollars to earn at least 480 dollars revenue.

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