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91Ó°ÊÓ

Identify the type of sampling used. To determine customer opinion of their boarding policy, Southwest Airlines randomly selects 60 flights during certain week and surveys all passengers on the flights.

Short Answer

Expert verified
Cluster Sampling

Step by step solution

01

Understanding the Problem

The task is to identify the type of sampling used by Southwest Airlines in their process of determining customer opinions.
02

Identifying the Key Details

Southwest Airlines randomly selects 60 flights during a certain week and then surveys all passengers on those flights.
03

Determine the Sampling Method

The key details indicate that the selection process involves two stages: first, selecting flights randomly and then surveying all passengers on the selected flights.
04

Matching to Sampling Techniques

This detailed method matches the criteria for 'Cluster Sampling,' where the population is divided into clusters (flights), clusters are randomly selected, and all members of chosen clusters (all passengers of selected flights) are surveyed.

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Key Concepts

These are the key concepts you need to understand to accurately answer the question.

Sampling Methods
Sampling methods are techniques used to select individuals or units from a larger population to make statistical inferences. There are several types of sampling methods:

Simple Random Sampling: Every member of the population has an equal chance of being selected.
Systematic Sampling: Members are selected at regular intervals from a list.
Stratified Sampling: The population is divided into strata, and random samples are taken from each stratum.
Cluster Sampling: This is used when the population is divided into clusters (e.g., geographical areas). A few clusters are chosen randomly, and every member within the selected clusters is surveyed.

In the given example, Southwest Airlines uses cluster sampling. They select 60 flights (clusters) randomly and then survey all passengers (members) on those flights.

This two-step process ensures they gather diverse opinions while keeping the survey manageable.
Survey Design
Designing a survey involves planning how data will be collected in order to get accurate and reliable information. Crucial elements in survey design include:

Clarifying Objectives: Determine what information you need and why.
Choosing the Right Sampling Method: This affects the representativeness and generalizability of the survey results. Cluster sampling, as in our example, is useful when populations are naturally divided into groups.
Question Design: Write clear, unbiased questions that are easy to understand. Avoid leading or loaded questions.
Pilot Testing: Conduct a small-scale test of your survey to identify problems.
Data Collection: Implement the survey, ensuring a high response rate.

In the case of Southwest Airlines, the objective is to understand customer opinions on their boarding policy. By using cluster sampling, they can efficiently gather opinions from a diverse set of customers while keeping logistical challenges in check.
Customer Opinion
Understanding customer opinion is vital for any business that wishes to improve its services and meet customer needs. Methods used to gather customer opinion include:

Surveys: Can be conducted online, in-person, via mail, or through phone calls. Allows structured and quantifiable data collection.
Focus Groups: Small group discussions that provide deeper insights into customer feelings and thoughts.
Interviews: One-on-one conversations that can reveal detailed personal opinions.
Feedback Forms: Simple, often anonymous forms for quick customer feedback.

Southwest Airlines uses surveys to collect customer opinions on their boarding policy because it provides structured data that can be easily analyzed for trends and actionable insights. By randomly selecting flights and surveying all passengers on those flights, they aim to capture a broad range of opinions, making their feedback more representative of the entire customer base.

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