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A shoe store developed the following estimated regression equation relating sales to inventory investment and advertising expenditures. \\[\hat{y}=25+10 x_{1}+8 x_{2}\\] where \\[\begin{aligned} x_{1} &=\text { inventory investment }(\$ 1000 \mathrm{s}) \\ x_{2} &=\text { advertising expenditures }(\$ 1000 \mathrm{s}) \\ y &=\text { sales }(\$ 1000 \mathrm{s}) \end{aligned}\\] a. Estimate sales resulting from a \(\$ 15,000\) investment in inventory and an advertising budget of \(\$ 10,000\) b. Interpret \(b_{1}\) and \(b_{2}\) in this estimated regression equation.

Short Answer

Expert verified
Estimated sales are $255,000. Each $1,000 increase in inventory boosts sales by $10,000, and each $1,000 increase in advertising boosts sales by $8,000.

Step by step solution

01

Identify Variables and Parameters

We have the estimated regression equation \(\hat{y} = 25 + 10x_1 + 8x_2\). The variables are \(x_1\) for inventory investment and \(x_2\) for advertising expenditures, both measured in thousands of dollars. The coefficients 10 and 8 are for \(x_1\) and \(x_2\) respectively, and they represent changes in sales.
02

Convert Given Amounts to Thousands

Transform the given investment and expenditure into the unit of thousands. Thus, the inventory investment of \(15,000 becomes \(x_1 = 15\) and the advertising budget of \)10,000 becomes \(x_2 = 10\).
03

Substitute Values into Regression Equation

Substitute \(x_1 = 15\) and \(x_2 = 10\) into the equation: \[\hat{y} = 25 + 10(15) + 8(10)\].
04

Calculate Estimated Sales

First, calculate the inventory contribution: \(10 \times 15 = 150\). Next, calculate the advertising contribution: \(8 \times 10 = 80\). Add these to the baseline sales of 25: \(25 + 150 + 80 = 255\). The estimated sales \(\hat{y}\) is $255,000.
05

Interpret Coefficients

The coefficient \(b_1 = 10\) implies that for every additional thousand dollars spent on inventory, sales increase by \(10,000. Similarly, the coefficient \(b_2 = 8\) suggests that for every additional thousand dollars spent on advertising, sales rise by \)8,000.

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Key Concepts

These are the key concepts you need to understand to accurately answer the question.

Estimated Regression Equation
In regression analysis, one of the key outputs is an estimated regression equation. This equation provides us with a mathematical representation of the relationship between an independent variable and a dependent variable. For example, in our shoe store scenario, the estimated regression equation is given by \[ \hat{y} = 25 + 10x_1 + 8x_2 \]Here, \(\hat{y}\) represents the estimated sales in thousands of dollars, while \(x_1\) and \(x_2\) are independent variables denoting inventory investment and advertising expenditures, also measured in thousands. The numbers 25, 10, and 8 are coefficients that help us quantify the effects of changing these variables.
  • The number 25 is the intercept, showing the baseline estimated sales when both investments and expenditures are zero.
  • "10" is the coefficient of \(x_1\), the inventory investment.
  • "8" is the coefficient of \(x_2\), the advertising expenditure.
This equation allows us to estimate sales based on specific investment amounts, providing valuable insights for decision-making.
Interpret Coefficients
Understanding and interpreting coefficients in a regression equation is crucial for explaining how each variable influences the dependent measure. In our provided equation:\[ \hat{y} = 25 + 10x_1 + 8x_2 \]the coefficients 10 and 8 provide insights into how sales respond to changes in the predictors:
  • Coefficient "10" for \(x_1\): This implies that for each additional \(1,000 invested in inventory, the expected sales increase by \)10,000. It's a measure of the sensitivity of sales to changes in inventory investments.
  • Coefficient "8" for \(x_2\): Similarly, for every additional \(1,000 spent on advertising, the sales are expected to increase by \)8,000. This shows the contribution of advertising expenses to the sales volume.
These coefficients enable businesses to allocate resources effectively by understanding which factor - inventory or advertising - has a larger impact on sales.
Variables and Parameters
Regression analysis distinguishes between variables and parameters in equations.
  • Variables: These are the elements we measure and manipulate. In our shoe store equation, \(x_1\) and \(x_2\) are the variables - inventory investment and advertising expenditure, respectively. They represent external inputs that, when changed, affect the outcome \(\hat{y}\) (sales).
  • Parameters: These are constants derived from historical data that quantify the effect of the variables on the dependent variable. In this case, parameters include the coefficients 10 and 8, and the constant 25. They define the strength and direction of the impact each independent variable has on sales.
Grasping the distinction between variables and parameters is vital because it helps us apply the regression model to predict outcomes, like forecasting future sales based on planned investments.

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Most popular questions from this chapter

Designers of backpacks use exotic material such as supernylon Delrin, high- density polyethylene, aircraft aluminum, and thermomolded foam to make packs that fit comfortably and distribute weight to eliminate pressure points. The following data show the capacity (cubic inches), comfort rating, and price for 10 backpacks tested by Outside Magazine. Comfort was measured using a rating from 1 to \(5,\) with a rating of 1 denoting average comfort and a rating of 5 denoting excellent comfort (Outside Buyer's Guide, 2001 ). $$\begin{array}{lccr} \text { Manufacturer and Model } & \text { Capacity } & \text { Comfort } & \text { Price } \\ \text { Camp Trails Paragon II } & 4330 & 2 & \$ 190 \\ \text { EMS 5500 } & 5500 & 3 & 219 \\ \text { Lowe Alpomayo 90+20 } & 5500 & 4 & 249 \\ \text { Marmot Muir } & 4700 & 3 & 249 \\ \text { Kelly Bigfoot 5200 } & 5200 & 4 & 250 \\ \text { Gregory Whitney } & 5500 & 4 & 340 \\ \text { Osprey 75 } & 4700 & 4 & 389 \\ \text { Arc'Teryx Bora 95 } & 5500 & 5 & 395 \\ \text { Dana Design Terraplane LTW } & 5800 & 5 & 439 \\ \text { The Works @ Mystery Ranch Jazz } & 5000 & 5 & 525\end{array}$$ a. Determine the estimated regression equation that can be used to predict the price of a backpack given the capacity and the comfort rating. b. Interpret \(b_{1}\) and \(b_{2}\) c. Predict the price for a backpack with a capacity of 4500 cubic inches and a comfort rating of 4

In exercise 2,10 observations were provided for a dependent variable \(y\) and two independent variables \(x_{1}\) and \(x_{2} ;\) for these data \(\mathrm{SST}=15,182.9,\) and \(\mathrm{SSR}=14,052.2\) a. Compute \(R^{2}\) b. Compute \(R_{\mathrm{a}}^{2}\) c. Does the estimated regression equation explain a large amount of the variability in the data? Explain.

In exercise \(5,\) the owner of Showtime Movie Theaters, Inc., used multiple regression analysis to predict gross revenue ( \(y\) ) as a function of television advertising \(\left(x_{1}\right)\) and newspaper advertising \(\left(x_{2}\right) .\) The estimated regression equation was \\[\hat{y}=83.2+2.29 x_{1}+1.30 x_{2}\\] The computer solution provided \(\mathrm{SST}=25.5\) and \(\mathrm{SSR}=23.435\) a. \(\quad\) Compute and interpret \(R^{2}\) and \(R_{\mathrm{a}}^{2}\) b. When television advertising was the only independent variable, \(R^{2}=.653\) and \(R_{\mathrm{a}}^{2}=\) \(.595 .\) Do you prefer the multiple regression results? Explain.

The owner of Showtime Movie Theaters, Inc., would like to estimate weekly gross revenue as a function of advertising expenditures. Historical data for a sample of eight weeks follow. $$\begin{array}{ccc} \text { Weekly } & \text { Television } & \text { Newspaper } \\ \text { Gross Revenue } & \text { Advertising } & \text { Advertising } \\ \text { (\$1000s) } & \text { (\$1000s) } & \text { (\$1000s) } \\ 96 & 5.0 & 1.5 \\ 90 & 2.0 & 2.0 \\ 95 & 4.0 & 1.5 \\ 92 & 2.5 & 2.5 \\ 95 & 3.0 & 3.3 \\ 94 & 3.5 & 2.3 \\ 94 & 2.5 & 4.2 \\ 94 & 3.0 & 2.5 \end{array}$$ a. Develop an estimated regression equation with the amount of television advertising as the independent variable. b. Develop an estimated regression equation with both television advertising and newspaper advertising as the independent variables. c. Is the estimated regression equation coefficient for television advertising expenditures the same in part (a) and in part (b)? Interpret the coefficient in each case. d. What is the estimate of the weekly gross revenue for a week when \(\$ 3500\) is spent on television advertising and \(\$ 1800\) is spent on newspaper advertising?

In exercise \(1,\) the following estimated regression equation based on 10 observations was presented. \\[ \begin{aligned} \hat{y} &=29.1270+.5906 x_{1}+.4980 x_{2} \\ \text { Here } \mathrm{SST}=6724.125, \mathrm{SSR} &=6216.375, s_{b_{1}}=.0813, \text { and } s_{b_{2}}=.0567 \end{aligned} \\] a. Compute MSR and MSE. b. Compute \(F\) and perform the appropriate \(F\) test. Use \(\alpha=.05\) c. Perform a \(t\) test for the significance of \(\beta_{1} .\) Use \(\alpha=.05\) d. Perform a \(t\) test for the significance of \(\beta_{2} .\) Use \(\alpha=.05\)

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