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The amount demanded of an asset is directly related to wealth, expected return on asset, and liquidity of the asset, and negatively proportional to expected return on alternative asset, liquidity of the alternate asset, according to the theory of portfolio choice.

If bond trading increases, people will be more inclined to buy long-term corporate bonds since more trading means greater liquidity. Because of the increased liquidity, the investor will be able to convert his bond into cash at any time.

As a result, if bond trading increases, people will be more inclined to acquire long-term corporate bonds.

If an investor expects a bear stock market, he or she will be more ready to buy corporate long-term bonds because the relative return on bonds will be higher. This means that bonds offer a higher rate of return than equities.

As a result, if an investor anticipates a bear stock market, he or she will be more willing to purchase corporate long-term bonds.

If the stock brokerage commission reduces, the return on the stock will rise, and people will be less likely to buy long-term corporate bonds because they can now earn more money by buying stock.

As a result, long-term corporate bonds would be less appealing.

If a person believes that the interest rate will climb, he will be less willing to purchase the bond. The price of the bond lowers as the interest rate rises, making it a less desirable investment.

As a result, if interest rates are predicted to rise, people will be less likely to buy the bond.

If the brokerage commission on bonds decreases, the return on the bonds will increase, and as a result, people will be more eager to acquire long-term corporate bonds because they can now earn more money by buying today and selling later.

As a result, long-term corporate bonds would be less appealing.