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Chapter 4: Q16OQ (page 649)

The solution to coping with natural differences between marketing and production functions is to do what two things?

Short Answer

Expert verified
  1. Development of fair measures for evaluating manufacturing as well as marketing performances
  2. Ensuring an effective communication channel between the groups to work together

Step by step solution

01

Natural difference between marketing and production function

Marketing and production are two different functions of an organization. Manufacturing personnel are assessed on cost as well as utilization. On the other hand, marketing people are evaluated based on the company's growth in terms of market share, sales, and the introduction of new products.

Further, qualitative data is used for evaluating marketing functions, and quantitative data is used for measuring the production function.

Apart from this, it has also been observed that people involved in marketing are more outgoing. At the same time, production people are comparatively less outgoing than marketing people.

02

Solutions to cope with these differences

In order to solve the disparities between marketing and production functions, the following functions can be considered:

  1. Developing an unbiased measurement set for evaluating performance across all domains is important.
  2. Promoting an effective communication channel between the two groups to work collaboratively to accomplish the company's objectives.

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Most popular questions from this chapter

SY Manufacturers (SYM) is producing T-shirts in three colors: red, blue, and white. The monthly demand for each color is 3,000 units. Each shirt requires 0.5 pounds of raw cotton that is imported from Luft-Geshfet-Textile (LGT) Company in Brazil. The purchasing price per pound is \(2.50 (paid only when the cotton arrives at SYM鈥檚 facilities) and the transportation cost by sea is \)0.20 per pound. The traveling time from LGT鈥檚 facility in Brazil to the SYM facility in the United States is two weeks. The cost of placing a cotton order, by SYM, is $100 and the annual interest rate that SYM is facing is 20 percent.

a. What is the optimal order quantity of cotton?

b. How frequently should the company order cotton?

c. Assuming that the first order is needed on April 1, when should SYM place the order?

d. How many orders will SYM place during the next year?

e. What is the resulting annual holding cost?

f. What does the resulting annual ordering cost?

g. If the annual interest cost is only 5 percent, how will it affect the annual number of orders, the optimal batch size, and the average inventory? (You are not expected to provide a numerical answer to this question. Just describe the direction of the change and explain your answer.)

These are the six major components of demand?

Helter Industries, a company that produces a line of women鈥檚 bathing suits, hires temporaries to help produce its summer product demand. For the current four-month rolling schedule, there are three temps on staff and 12 full-time employees. The temps can be hired when needed and can be used as needed, whereas the full-time employees must be paid whether they are needed or not. Each full-time employee can produce 205 suits, while each part-time employee can produce 165 suits per month. Demand for bathing suits for the next four months is as follows:

May June July August

3,200 2,800 3,100 3,000

Beginning inventory in May is 403 complete (a complete two-piece includes both top and bottom) bathing suits. Bathing suits cost $40 to produce and carrying cost is 24 percent per year.

Develop an aggregate plan that uses the 12 full-time employees each month and a minimum number of temporary employees. Assume that all employees will produce at their full potential each month. Calculate the inventory carrying cost associated with your plan using planned end of month levels.

Distinguish between pure and mixed strategies in production planning.

How is a seasonal index computed from a regression line analysis?
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