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91Ó°ÊÓ

Chapter 1: Strategy, Products, and Capacity

3-3OQ

Page 66

Match the following product types to the appropriate product development description.

Technology-push products A. Entail unusually large uncertainties about the technology or market. The development process takes steps to address those uncertainties.

Platform products B. A firm with a new proprietary technology seeks out a market where that technology can be applied.

Process-intensive products C. Uses a repeated prototyping cycle. Results from one cycle are used to modify priorities in the ensuing cycle.

High-risk products D. The production process has an impact on the product properties. Therefore, product design and process design cannot be separated.

Quick-build products E. Products are designed and built around a preexisting technological subsystem.

3-4DQ

Page 65

Discuss design-based incrementalism, which is frequent product redesign throughout the product’s life. What are the pros and cons of this idea?

3-4OQ

Page 66

Designing products for aesthetics and with the user in mind is generally called what?

3-4PE

Page 71

A useful tool for the economic analysis of a product development project.

3-5DQ

Page 65

Do the concepts of complexity and divergence apply to an online sales company such as Dell Computer?

3-5OQ

Page 66

The first step in developing a house of quality is to develop a list of…......................

3DQ

Page 65


Discuss the product design philosophy behind industrial design and design for manufacture and assembly. Which one do you think is more important in customer-focused product development?

3OQ

Page 38

What is the term used to describe individuals or organizations that are influenced by the actions of a firm?

46PE

Page 108

Activities that in sequence form the longest chain in a project

4OQ

Page 38

How often should a company develop and refine its operations and supply chain strategy?

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