Chapter 20: Problem 3
How do stereotypes and roles strengthen prejudice?
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These are the key concepts you need to understand to accurately answer the question.
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Chapter 20: Problem 3
How do stereotypes and roles strengthen prejudice?
These are the key concepts you need to understand to accurately answer the question.
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List 10 makes and models of cars (such as Saturn SL2, Honda Civic) and ask 15 people to choose from a wide range of adjectives (such as serious, reliable, dishonest) that best describes someone who drives that type of car. Analyze the results of your survey to see if people are stereotyped by the cars they drive
Investigate how advertisers use classical conditioning to influence our attitudes. Bring an example of such an advertisement to class and, in a brief report, analyze the advertiser's technique.
How do family and peers affect our attitudes?
When evaluating a message that is very important to you, do you rely on systematic processing or heuristics? Explain.
Explain how the boomerang, sleeper, and inoculation effects influence your attitudes.
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