Chapter 20: Problem 1
What are the three elements of an attitude?
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Key Concepts
These are the key concepts you need to understand to accurately answer the question.
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Chapter 20: Problem 1
What are the three elements of an attitude?
These are the key concepts you need to understand to accurately answer the question.
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How can attitudes help keep us out of dangerous situations?
Explain how the boomerang, sleeper, and inoculation effects influence your attitudes.
When evaluating a message that is very important to you, do you rely on systematic processing or heuristics? Explain.
How does brainwashing work? Why is it used?
Investigate how advertisers use classical conditioning to influence our attitudes. Bring an example of such an advertisement to class and, in a brief report, analyze the advertiser's technique.
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