/*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} Q. 50 Click-through rates Companies wo... [FREE SOLUTION] | 91Ó°ÊÓ

91Ó°ÊÓ

Click-through rates Companies work hard to have their website listed at the top of an Internet search. Is there a relationship between a website’s position in the results of an Internet search (1=top position,2=2nd position, etc.) and the percentage of people who click on the link for the website? Here are click-through rates for the top 10 positions in searches on a mobile device:

a. Make an appropriate scatterplot for predicting click-through rate from the position. Describe what you see.

b. Use transformations to linearize the relationship. Does the relationship between click-through rate and position seem to follow an exponential model or a power model? Justify your answer.

c. Perform least-squares regression on the transformed data. Give the equation of your regression line. Define any variables you use.

d. Use your model from part (c) to predict the click-through rate for a website in the 11th position.

Short Answer

Expert verified

(a) The pattern in the scatter plot is downwards, hence the direction is negative.

Strength: strong

(b) The model is exponential

(c)lny=1.4674-0.1430lnx

(d) The expected click-through rate is 0.784152%.

Step by step solution

01

Part (a) Step 1: Given information

The given data is

02

Part (a) Step 2: Explanation

The scatter plot for the given data is

Because the points do not lie on a straight line, the shape is curved.

The pattern in the scatter plot is downwards, hence the direction is negative.

Strength: strong, due to the fact that all points lie within a narrow range of deviations from the basic pattern in the points.

03

Part (b) Step 1: Given information

The given data is

04

Part (b) Step 2: Explanation

From the above scatter plot

Because there is no strong curvature in the scatter plot of position vs log (click-through rate), an exponential model would be acceptable.

05

Part (c) Step 1: Given information

The given data is

06

Part (c) Step 2: Explanation

The logarithm of length is X, and the logarithm of heart weight is Y.

Find the values from the above table

a=∑y·∑x2-∑x∑xyn∑x2-∑x2a=1.4674

b=n∑xy-∑x·∑yn∑x2-∑x2b=-0.1430

Substitute the values

y=a+b.x

y=1.4674-0.1430x

The least-square regression equation is

lny=1.4674-0.1430lnx.

07

Part (d) Step 1: Given information

The given data is

08

Part (d) Step 2: Explanation

From part (c)

lny=1.4674-0.1430lnx

Putting the value of x

lny=1.4674-0.1430ln(11)

=-0.1056

Then take the exponential

y=elogyy=e-0.1056y=0.784152

The expected click-through rate is0.784152%.

Unlock Step-by-Step Solutions & Ace Your Exams!

  • Full Textbook Solutions

    Get detailed explanations and key concepts

  • Unlimited Al creation

    Al flashcards, explanations, exams and more...

  • Ads-free access

    To over 500 millions flashcards

  • Money-back guarantee

    We refund you if you fail your exam.

Over 30 million students worldwide already upgrade their learning with 91Ó°ÊÓ!

One App. One Place for Learning.

All the tools & learning materials you need for study success - in one app.

Get started for free

Most popular questions from this chapter

Heart weights of mammals Here are some data on the hearts of various mammals:

a. Make an appropriate scatterplot for predicting heart weight from length. Describe what you see.

b. Use transformations to linearize the relationship. Does the relationship between heart weight and length seem to follow an exponential model or a power model? Justify your answer.

c. Perform least-squares regression on the transformed data. Give the equation of your regression line. Define any variables you use.

d. Use your model from part (c) to predict the heart weight of a human who has a left ventricle6.8 cm long.

A survey firm wants to ask a random sample of adults in Ohio if they support an increase in the state sales tax from 5.75%to 6%, with the additional revenue going to education. Let p^denote the proportion in the sample who say that they support the increase. Suppose that 40%of all adults in Ohio support the increase. If the survey firm wants the standard deviation of the sampling distribution of p^to equal 0.01,how large a sample size is needed?

a.1500

b. 2400

c.2401

d.2500

e.9220

A scatterplot of yversus xshows a positive, nonlinear association. Two different transformations are attempted to try to linearize the association: using the logarithm of the y-values and using the square root of the y-values. Two least-squares regression lines are calculated, one that uses x to predict log(y) and the other that uses x to predict y. Which of the following would be the best reason to prefer the least-squares regression line that uses x to predict log(y)?

a. The value of r2is smaller.

b. The standard deviation of the residuals is smaller.

c. The slope is greater.

d. The residual plot has more random scatter.

e. The distribution of residuals is more Normal.

A researcher from the University of California, San Diego, collected data on average per capita wine consumption and heart disease death rate in a random sample of 19 countries for which data were available. The following table displays the data

Is there convincing evidence of a negative linear relationship between wine consumption and heart disease deaths in the population of countries?

Some high school physics students dropped a ball and measured the distance fallen (in centimeters) at various times (in seconds) after its release. If you have studied physics, you probably know that the theoretical relationship between the variables is distance=490(time)2. Which of the following scatterplots would not approximately follow a straight line?

a. A plot of distance versus (time)2

b. A plot of distanceversus time

c. A plot of distance versus time

d. A plot of ln(distance) versus ln(time)

e. A plot of log(distance) versus log(time)

See all solutions

Recommended explanations on Math Textbooks

View all explanations

What do you think about this solution?

We value your feedback to improve our textbook solutions.

Study anywhere. Anytime. Across all devices.