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In Problems 11-22, identify the type of sampling used. 24 Hour Fitness wants to administer a satisfaction survey to its current members. Using its membership roster, the club randomly selects 40 club members and asks them about their level of satisfaction with the club.

Short Answer

Expert verified
Simple random sampling.

Step by step solution

01

Understand the Scenario

24 Hour Fitness wants to conduct a satisfaction survey among its members. The club uses a membership roster to identify members and will randomly select 40 members to participate in the survey.
02

Identify Key Details

The key detail here is the method of selection. The club uses random selection from its membership roster, meaning each member has an equal chance of being chosen.
03

Determine the Type of Sampling

Since each member has an equal chance of being selected and the selection is done randomly without any specific criteria or division into groups, this is an example of simple random sampling.

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Key Concepts

These are the key concepts you need to understand to accurately answer the question.

Simple Random Sampling
In statistics, simple random sampling is a fundamental concept for selecting a sample from a larger population. It's a straightforward and unbiased way to gather data. Here, each member of the population has an equal chance of being included in the sample. This method helps prevent any selection bias and ensures the sample accurately represents the entire population.

Imagine you have a jar filled with 100 marbles of different colors. If you close your eyes and pick 10 marbles without looking, you're practicing simple random sampling. Every marble, regardless of its color, has an equal chance of being chosen.

For the 24 Hour Fitness survey, the club used a membership roster and randomly selected 40 members. Each member had an equal opportunity to be picked, making it a perfect example of simple random sampling. This method is essential for conducting accurate surveys and experiments.
Satisfaction Survey
A satisfaction survey is a tool used by organizations to understand how satisfied their customers or members are with their services or products. These surveys gather important feedback that can improve services, strategies, and customer experience.

For instance, 24 Hour Fitness decided to administer a satisfaction survey to gauge how happy their members are with their club. The feedback from such surveys can highlight strengths and areas needing improvement. Thus, they can help the club enhance its services and overall member satisfaction.

To ensure accuracy in this feedback, the survey responses must come from a well-selected sample. This is where simple random sampling becomes crucial, as it guarantees that every member has an equal voice in the survey. By collecting the opinions of a randomly selected group, the survey results can reliably represent the views of the entire membership.
Random Selection
Random selection is the process used to choose individuals from a population in such a way that each individual has an equal chance of being picked. This is a key element in achieving unbiased samples in research and surveys.

In the context of the satisfaction survey by 24 Hour Fitness, random selection was used to pick 40 members from the membership roster. This process ensures fairness and randomness in the selection, making the overall survey results more reliable.

Without random selection, the survey could suffer from selection bias, which means certain individuals or groups could be overrepresented or underrepresented. This would skew the survey results and lead to incorrect conclusions. Random selection avoids this by giving every member the same odds of being part of the survey, thus producing more balanced and accurate insights.

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