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A professional basketball team plays in an arena that holds 20000 spectators. Average attendance at each game has been 14000 . The average ticket price is \$75. Market research shows that for each \(\$ 5\) reduction in the ticket price, attendance increases by \(800 .\) Find the price that will maximize revenue.

Short Answer

Expert verified
The ticket price that maximizes revenue is \$70.

Step by step solution

01

Define Revenue Function

Revenue is the product of the number of spectators and the price per ticket. Let \(x\) be the number of \(\$5\) reductions in ticket price. The new ticket price becomes \(75 - 5x\), and attendance becomes \(14000 + 800x\). The revenue function is then: \[ R(x) = (75 - 5x)(14000 + 800x) \]
02

Expand the Revenue Function

Expand the function \(R(x) = (75 - 5x)(14000 + 800x)\) to form a quadratic equation: \[ R(x) = 75(14000 + 800x) - 5x(14000 + 800x) \] \[ = 1050000 + 60000x - 70000x - 4000x^2 \] \[ = 1050000 - 10000x - 4000x^2 \] The final quadratic equation is: \[ R(x) = -4000x^2 - 10000x + 1050000 \]
03

Identify the Vertex of the Quadratic

Revenue is maximized at the vertex of the parabola. For a quadratic equation in the form \(ax^2 + bx + c\), the x-coordinate of the vertex is given by \(x = -\frac{b}{2a}\). Here, \(a = -4000\) and \(b = -10000\) so: \[ x = -\frac{-10000}{2 \times -4000} = \frac{10000}{8000} = 1.25 \]
04

Calculate the Optimal Ticket Price

Since \(x = 1.25\), there are four possible realistic values for \(x: 1\) and \(2\), because \(x\) must be a whole number. Now we calculate the ticket prices for those values: For \(x = 1\): New ticket price = \(75 - 5 \times 1 = 70\). For \(x = 2\): New ticket price = \(75 - 5 \times 2 = 65\).
05

Calculate Revenue for Each Case

Calculate the revenue for both values to determine which maximizes revenue:1. For \(x = 1\): - New attendance = \(14000 + 800 \times 1 = 14800\) - Revenue = \(70 \times 14800 = 1036000\)2. For \(x = 2\): - New attendance = \(14000 + 800 \times 2 = 15600\) - Revenue = \(65 \times 15600 = 1014000\)The maximum revenue occurs at a ticket price of \$70.

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Key Concepts

These are the key concepts you need to understand to accurately answer the question.

Revenue Function
In the world of economics and business, the revenue function is crucial for determining how changes in price and demand impact overall earnings. For a basketball team, the revenue function captures the relationship between ticket sales and ticket price. More specifically, it is the product of the number of tickets sold and the price per ticket.

In our exercise, we have a scenario where changes in ticket prices affect attendance. We define the price reduction variable as \( x \), representing the number of $5 decreases. This leads to a new ticket price calculated as \( 75 - 5x \), and a new attendance given by \( 14000 + 800x \). The revenue function then becomes:
  • Price per ticket: \( 75 - 5x \)
  • Attendance: \( 14000 + 800x \)
Combining these, the revenue function is: \[ R(x) = (75 - 5x)(14000 + 800x) \]
This equation is pivotal for determining the ticket price that will maximize the team's revenue.
Quadratic Equation
Quadratic equations are an essential part of solving problems involving parabolic relationships. A quadratic equation usually takes the form \( ax^2 + bx + c \), where \( a \), \( b \), and \( c \) are constants. In our revenue problem, expanding the revenue function yields the quadratic equation:\[ R(x) = -4000x^2 - 10000x + 1050000 \]
At this stage, the equation includes:
  • \( a = -4000 \)
  • \( b = -10000 \)
  • \( c = 1050000 \)
This step is vital as the negative sign of \( a \) signifies a downward-opening parabola, which will help us find the maximum revenue point. Recognizing our equation as a quadratic function opens up the analytical methods to find the vertex, which directly leads us to the maximum possible revenue.
Vertex of a Parabola
The vertex of a parabola represents either the maximum or minimum point of a quadratic function, depending on whether the parabola opens upwards or downwards. In the context of the revenue function, the vertex gives us the exact point where the revenue is maximized.

To find the vertex of the quadratic equation \( R(x) = -4000x^2 - 10000x + 1050000 \), we use the formula for the x-coordinate of the vertex:\[x = -\frac{b}{2a} \]
Substitute the values for \( a \) and \( b \):
  • \( a = -4000 \)
  • \( b = -10000 \)
This results in:\[x = -\frac{-10000}{2 \times -4000} = \frac{10000}{8000} = 1.25 \]
Since \( x \) needs to be an integer in practical scenarios, we analyze \( x = 1 \) and \( x = 2 \) to find realistic ticket prices and maximize the revenue. This identifies the ticket price that yields the highest revenue, showcasing the power of leveraging a quadratic equation's vertex.

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