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Currently, 20\% of potential customers buy soap of brand A. To increase sales, the company will conduct an extensive advertising campaign. At the end of the campaign, a sample of 400 potential customers will be interviewed to determine whether the campaign was successful. a. State \(H_{0}\) and \(H_{a}\) in terms of \(p\), the probability that a customer prefers soap brand A. b. The company decides to conclude that the advertising campaign was a success if at least 92 of the 400 customers interviewed prefer brand \(A\). Find \(\alpha\). (Use the normal approximation to the binomial distribution to evaluate the desired probability.)

Short Answer

Expert verified
\(H_0: p = 0.2\), \(H_a: p > 0.2\); \(\alpha = 0.0668\)

Step by step solution

01

Define the Hypotheses

We need to define the null and alternative hypotheses. - Null hypothesis, \( H_0 \): The advertising campaign was not successful. This means that the proportion of customers preferring brand A remains at 20%, or \( p = 0.2 \). - Alternative hypothesis, \( H_a \): The advertising campaign was successful, meaning the proportion of customers preferring brand A has increased, or \( p > 0.2 \).
02

Determine the Success Criterion

The company will consider the advertising campaign successful if at least 92 of the 400 customers preferred brand A. Thus, we need to calculate the probability that 92 or more customers prefer brand A under the assumption that \( H_0 \) is true.
03

Use Normal Approximation for Binomial Distribution

Since the sample size is large (400), we can use the normal approximation to the binomial distribution. - First, find the mean (\( \mu \)) and standard deviation (\( \sigma \)) under the null hypothesis: \[ \mu = n \times p = 400 \times 0.2 = 80 \] \[ \sigma = \sqrt{n \times p \times (1-p)} = \sqrt{400 \times 0.2 \times 0.8} = \sqrt{64} = 8 \]
04

Calculate Z-score

To find the probability that 92 or more customers prefer brand A, we need to calculate the Z-score for \( X = 92 \):\[ Z = \frac{X - \mu}{\sigma} = \frac{92 - 80}{8} = \frac{12}{8} = 1.5 \]
05

Find Probability using Z-score

Using standard normal distribution tables or a calculator, we find the probability of \( Z \geq 1.5 \).The probability, \( P(Z \geq 1.5) \), is the complement of \( P(Z < 1.5) \). From Z-tables, \( P(Z < 1.5) \approx 0.9332 \). So, \( P(Z \geq 1.5) = 1 - 0.9332 = 0.0668 \).
06

Conclusion about Alpha

The value we just calculated, 0.0668, is the probability of observing 92 or more customers preferring brand A under the null hypothesis. Thus, \( \alpha = 0.0668 \).

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Key Concepts

These are the key concepts you need to understand to accurately answer the question.

Normal Approximation
When dealing with a binomial distribution that has a large sample size, it becomes feasible and often simpler to use the normal approximation instead of calculating exact probabilities for each possible outcome. This technique leverages the central limit theorem, which states that the distribution of the sample mean will approximate a normal distribution as the sample size becomes large, given certain conditions. In the context of hypothesis testing, this allows us to apply more straightforward techniques, such as using Z-scores to find probabilities.

To use normal approximation here, you'll need two key parameters from the binomial distribution:
  • The mean (\( \mu \))
  • The standard deviation (\( \sigma \))
It helps to remember:
  • \( \mu = n \times p \)
  • \( \sigma = \sqrt{n \times p \times (1-p)} \)
where \( n \) is the number of trials and \( p \) is the probability of success in a single trial. These allow you to transform the binomial distribution into a normally distributed approximation. This makes hypothesis testing more manageable when checking for rare events or infrequent outcomes in larger populations.
Binomial Distribution
The binomial distribution is a discrete probability distribution of the number of successes in a sequence of independent experiments. Each experiment is a Bernoulli trial, meaning it has only two possible outcomes: success or failure. The likelihood of a success on any given trial is denoted by \( p \).

In our exercise, the trials represent customers deciding whether to prefer soap brand A. Here, the probability that any one customer prefers brand A (a success) is 20%, i.e., \( p = 0.2 \). The number of trials, \( n \), is the sample size, which is 400 potential customers.
  • Number of trials, \( n = 400 \)
  • Probability of preference (success), \( p = 0.2 \)
The importance of the binomial distribution in hypothesis testing lies in its ability to describe the expected variability of outcomes (such as number of customers preferring a product) in a population. In practice, it is often paired with normal approximation techniques when the conditions (i.e., sufficiently large sample size) for the latter are met.
Z-score Calculation
Once you've decided to use the normal approximation, you'll often need to standardize your findings using a Z-score, which is a measure that tells you how many standard deviations an element is from the mean of the distribution. This is crucial in hypothesis testing, as it helps convert binomial outcomes into a normal distribution framework, making it easier to determine probabilities.

The Z-score is calculated using the formula:\[ Z = \frac{X - \mu}{\sigma} \]where:
  • \( X \) is the observed number of successes
  • \( \mu \) is the mean of the distribution (\( \mu = 80 \) in our exercise)
  • \( \sigma \) is the standard deviation of the distribution (\( \sigma = 8 \) in our solution)
For example, if 92 customers preferred brand A, the Z-score would be:\[ Z = \frac{92 - 80}{8} = 1.5 \]This Z-score allows us to reference standard normal distribution tables to find the probability of observing such an outcome or more extreme, under the null hypothesis. It essentially translates a specific instance into a standardized result that can be universally read through these tables.

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Most popular questions from this chapter

Let \(X_{1}, X_{2}, \ldots, X_{m}\) denote a random sample from the exponential density with mean \(\theta_{1}\) and let \(Y_{1}, Y_{2}, \ldots, Y_{n}\) denote an independent random sample from an exponential density with \(\theta_{2}\). a. Find the likelihood ratio criterion for testing \(H_{0}: \theta_{1}=\theta_{2}\) versus \(H_{a}: \theta_{1} \neq \theta_{2}\). b. Show that the test in part (a) is equivalent to an exact \(F\) test [Hint: Transform \(\sum X_{i}\) and \(\sum Y_{j}\) to \(\left.\chi^{2} \text { random variables. }\right]\)

Lord Rayleigh was one of the earliest scientists to study the density of nitrogen. In his studies, he noticed something peculiar. The nitrogen densities produced from chemical compounds tended to be smaller than the densities of nitrogen produced from the air. Lord Rayleigh's measurements \(^{\star}\) are given in the following table. These measurements correspond to the mass of nitrogen filling a flask of specified volume under specified temperature and pressure. a. For the measurements from the chemical compound, \(\bar{y}=2.29971\) and \(s=.001310 ;\) for the measurements from the atmosphere, \(\bar{y}=2.310217\) and \(s=.000574 .\) Is there sufficient evidence to indicate a difference in the mean mass of nitrogen per flask for chemical compounds and air? What can be said about the \(p\) -value associated with your test? b. Find a \(95 \%\) confidence interval for the difference in mean mass of nitrogen per flask for chemical compounds and air. c. Based on your answer to part \((\mathrm{b}),\) at the \(\alpha=.05\) level of significance, is there sufficient evidence to indicate a difference in mean mass of nitrogen per flask for measurements from chemical compounds and air? d. Is there any conflict between your conclusions in parts (a) and (b)? Although the difference in these mean nitrogen masses is small, Lord Rayleigh emphasized this difference rather than ignoring it, and this led to the discovery of inert gases in the atmosphere.

Under what assumptions may the \(F\) distribution be used in making inferences about the ratio of population variances?

Show that a likelihood ratio test depends on the data only through the value of a sufficient statistic. [Hint: Use the factorization criterion.]

A manufacturer claimed that at least \(20 \%\) of the public preferred her product. A sample of 100 persons is taken to check her claim. With \(\alpha=.05,\) how small would the sample percentage need to be before the claim could legitimately be refuted? (Notice that this would involve a one- tailed test of the hypothesis.)

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