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Chapter 7: Problem 8

One question on a survey questionnaire is phrased as follows: "Don't you agree that there is too much sex and violence during prime TV viewing hours?" Comment on possible problems with the responses to this question. Suggest a better way to pose the question.

Short Answer

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" Answer: The original question has a leading tone, assuming agreement with the statement, and it combines two separate issues (sex and violence) into one question, which may cause confusion for respondents. An improved version would be to separate these issues into two questions: "Do you think there is too much sexual content on television during prime viewing hours?" and "Do you think there is too much violent content on television during prime viewing hours?" This revision removes bias and allows respondents to address each issue independently.

Step by step solution

01

Identify Issues with the Original Question

The original question is: "Don't you agree that there is too much sex and violence during prime TV viewing hours?" There are several problems with this question. Firstly, it is a leading question, as it assumes the respondent's agreement with the statement. Secondly, it combines two separate issues (sex and violence) into one question, which may cause confusion for respondents who may agree with one part of the statement but not the other.
02

Suggest a Better Way to Pose the Question

To create a more unbiased and neutral question, we should split the two issues (sex and violence) into separate questions and have a more neutral tone. An improved version of the question could be: "Do you think there is too much sexual content on television during prime viewing hours?" and "Do you think there is too much violent content on television during prime viewing hours?" This way, the questions are more balanced, and respondents will be able to answer each issue separately without confusion and bias.

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