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Define predatory pricing, dumping, and collusive pricing

Short Answer

Expert verified
Predatory pricing is an aggressive strategy where a firm sets product prices artificially low to eliminate competition, which can lead to monopolies and is generally illegal. Dumping is when a product is exported and sold at a lower price than in the producing country or below production costs, harming local industries in the importing country. Collusive pricing is an anticompetitive practice where firms agree to set prices or output levels to maximize their combined profits, resulting in higher prices and reduced consumer choice; it is also illegal in most jurisdictions.

Step by step solution

01

Predatory Pricing

Predatory pricing is an aggressive pricing strategy in which a firm sets the price of its product or service artificially low, usually below its costs, with the aim of driving competitors out of the market or discouraging new entrants. Once the competition is weakened or eliminated, the company can then raise prices to regain its losses and earn higher profits. This practice can result in monopolies and reduces overall market competition, which is why it is generally considered illegal under antitrust laws. For example, a large retailer might reduce the price of a popular product to a level that smaller retailers cannot match, forcing them to either exit the market or suffer significant financial losses.
02

Dumping

Dumping is the practice of exporting a product to another country and selling it at a price that is lower than the domestic price or the cost of production. Dumping is typically performed to drive competitors out of business or gain a large share of the foreign market. Once a significant market share is acquired, the exporting firm can then raise prices to earn higher profits. This practice can harm local industries and lead to job losses in the importing country, which is why it is often considered a form of unfair trade and subject to antidumping duties or other trade restrictions. For example, a country might export surplus steel at a price lower than its production cost to another country, damaging the local steel industry in the importing country and forcing the government to impose tariffs or quotas on the imported steel to protect its domestic industry.
03

Collusive Pricing

Collusive pricing is an anticompetitive practice in which two or more firms in a market agree, either explicitly or implicitly, to set prices or output levels to maximize their combined profits, rather than competing with each other. Collusion can occur in several forms, such as price-fixing agreements, market-sharing agreements, or bid rigging. This practice results in higher prices and reduced consumer choice, as it prevents a competitive market from determining the optimal price and output levels. Collusive pricing is illegal in most jurisdictions under antitrust or competition laws. For example, two major airlines operating in the same market might secretly agree to set the same ticket prices for a specific route, effectively eliminating price competition and ensuring that both companies earn high profits at the expense of consumers.

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Key Concepts

These are the key concepts you need to understand to accurately answer the question.

Dumping
Dumping is a significant concept in international trade, often associated with markets where manufacturers seek to gain a foothold or dominate by engaging in this aggressive yet controversial practice. Imagine a producer in Country A who decides to sell their products in Country B at prices that are significantly lower than those charged domestically or even below the cost of production. This tactic is employed to outcompete local businesses and capture market share rapidly.

While it may seem advantageous for consumers in the short term, due to lower prices, the long-term impact of dumping can often lead to the erosion of domestic industries, as local firms find it challenging to compete and may be forced to shut down. In turn, this could lead to job losses and a decrease in market dynamism. As a protective measure, countries often impose antidumping duties, which are tariffs designed to neutralize the negative effects of dumping and restore fair trade conditions.

Collusive Pricing
The term 'collusive pricing' harks back to scenarios where customers might wonder why competing brands are selling their products at similar high prices, despite there being no apparent reason for such uniformity. Collusive pricing illustrates a situation where companies, which should be in competition, instead come together—secretly or openly—to set prices and stifle the competitive market landscape. This cooperation can manifest as explicit agreements on prices, market division, or even coordinated strategies during bidding processes.

Collusion not only undermines market forces that typically benefit consumers through competitive pricing and quality but is also illegal and punishable under antitrust laws. If discovered, companies may face hefty fines, and individuals involved can even be subject to imprisonment. An example might be seen in the tech industry, where competing businesses decide to maintain their gadget prices at a level that ensures they all enjoy robust profit margins, rather than engaging in a price war that could benefit consumers.

Antitrust Laws
Antitrust laws are a foundational pillar protecting consumers and ensuring fair market practices. They are regulatory frameworks designed to prevent companies from engaging in unfair business activities such as monopolistic practices, collusive pricing, and predatory pricing. The goal is to maintain competition in the marketplace, which in turn fuels innovation, keeps prices in check, and guarantees a wide array of choices for consumers.

These laws vary by country but share a common purpose: to break up monopolies, dissolve cartels, and scrutinize mergers and acquisitions that could hinder the competitive balance. They provide a legal avenue for government entities to prevent and prosecute anticompetitive behavior. For example, a major tech company that attempts to buy out all of its competitors to control the market could be restricted or prevented from doing so under antitrust regulations.

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Most popular questions from this chapter

What is a target cost per unit?

Instyle Interior Designs has been requested to prepare a bid to decorate four model homes for a new development. Winning the bid would be a big boost for sales representative Jim Doogan, who works entirely on commission. Sara Groom, the cost accountant for Instyle, prepares the bid based on the following cost information: Based on the company policy of pricing at 120 \%of full cost, Groom gives Doogan a figure of 165,600 dollar to submit for the job. Doogan is very concerned. He tells Groom that at that price, Instyle has no chance of winning the job. He confides in her that he spent 600 dollarof company funds to take the developer to a basketball playoff game where the developer disclosed that a bid of 156,000 dollar would win the job. He hadn't planned to tell Groom because he was confident that the bid she developed would be below that amount. Doogan reasons that the 600 dollar he spent will be wasted if Instyle doesn't capitalize on this valuable information. In any case, the company will still make money if it wins the bid at 156,000 dollar because it is higher than the full cost of \(\$ 138,000\) 1\. Is the 600 dollarspent on the basketball tickets relevant to the bid decision? Why or why not? 2\. Groom suggests that if Doogan is willing to use cheaper furniture and artwork, he can achieve a bid of 156,000 dollar. The designs have already been reviewed and accepted and cannot be changed without additional cost, so the entire amount of reduction in cost will need to come from furniture and artwork. What is the target cost of furniture and artwork that will allow Doogan to submit a bid of 156,000 dollar assuming a target markup of 20 \% of full cost? 3\. Evaluate whether Groom's suggestion to Doogan to use the developer's tip is unethical. Would it be unethical for Doogan to reduce the cost of furniture and artwork to arrive at a lower bid? What steps should Doogan and Groom take to resolve this situation?

Describe value engineering and its role in target costing.

Which of the following statements regarding price elasticity is incorrect? a. \(A\) product with a perfectly inelastic demand would have the same demand even as prices change. b. \(A\) product with a perfectly inelastic demand would see demand change as prices change. c. When demand is price elastic, lower prices stimulate demand. d. When demand is price elastic, higher prices reduce demand.

Westerly Cosmetics manuacctures and sells a variety of makeup and beauty products. The company has developed its own patented formula for a new anti- aging cream The company president wants to make sure the product is priced competitively because its purchase will also likely increase sales of other products. The company anticipates that it will sell 400,000 units of the productin the first year with the following estimated costs 1. The company believes that it can successfully sell the product for \(\$ 45\) a bottle. The company's target operating income is \(30 \%\) of revenue. Calculate the target full cost of producing the 400,000 units. Does the cost estimate meet the company's requirements? Is value engineering needed? 2\. A component of the direct materials cost requires the nectar of a specific plant in South America. If the company could eliminate this special ingredient, the materials cost would decrease by \(25 \%\). However, this would require design changes of \(\$ 300,000\) to engineer a chemical equivalent of the ingredient. Will this design change allow the product to meet its target cost? 3\. The company president does not believe that the formula should be altered for fear it will tarnish the company's brand. She prefers that the company become more efficient in manufacturing the product. If fixed manufacturing costs can be reduced by \(\$ 250,000\) and variable direct manufacturing labor costs are reduced by \(\$ 1\) per unit, will Westerly achieve its target cost? 4\. Would you recommend the company follow the proposed solution in requirement 2 or requirement 3?

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