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Dominion Consulting has issued a report recommending changes for its newest manufacturing client, Gibson Engine Works. Gibson currently manufactures a single product, which is sold and distributed nationally. The report contains the following suggestions for enhancing business performance: a. Develop a rechargeable electric engine to stay ahead of competitors. b. Adopt a TQM philosophy to reduce waste and defects to near zero. c. Reduce lead times (time from customer order of product to customer receipt of product) by \(20 \%\) in order to increase customer retention. d. Negotiate faster response times with direct material suppliers to allow for lower material inventory levels. e. Benchmark the company's gross margin percentages against its major competitors.

Short Answer

Expert verified
Develop a rechargeable electric engine to stay competitive, adopt Total Quality Management to reduce waste and defects, reduce lead times by 20% for better customer satisfaction, negotiate faster response times with suppliers for lower inventory levels, and benchmark gross margin percentages against major competitors for continuous improvement.

Step by step solution

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1. Develop a rechargeable electric engine

This suggestion recommends Gibson Engine Works to invest in research and development for creating a rechargeable electric engine. This would allow the company to stay ahead of their competitors by creating a more environmentally-friendly product offering and tapping into the growing market for electric vehicles.
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2. Adopt a TQM philosophy

By adopting Total Quality Management (TQM) principles, Gibson Engine Works can focus on reducing the number of defects in their manufacturing processes, which would lead to a reduction in waste. This could increase overall efficiency, customer satisfaction, and profitability for the company.
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3. Reduce lead times by 20% to increase customer retention

The suggestion recommends that the company improve its manufacturing process or distribution channels in such a way that the time taken from customer order to customer receiving the product is reduced by 20%. Shorter lead times would lead to higher customer satisfaction and help increase customer retention.
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4. Negotiate faster response times with direct material suppliers

In order to reduce the time taken to manufacture products and reduce inventory levels, the report suggests that Gibson Engine Works negotiate quicker response times from their direct material suppliers. With shorter supplier response times, Gibson can maintain lower inventory levels and increase overall efficiency.
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5. Benchmark gross margin percentages against major competitors

The last suggestion is to compare the company's gross margin percentages against the margins of its major competitors. This would help Gibson Engine Works identify areas where they may be overspending, underpricing their products, or facing inefficiencies in their production process, giving them an opportunity to make improvements and stay competitive in the market.

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Key Concepts

These are the key concepts you need to understand to accurately answer the question.

Total Quality Management (TQM)
Total Quality Management, often abbreviated as TQM, is a holistic approach focused on long-term success through customer satisfaction. It involves all members of an organization in the continual improvement of the processes, products, and the culture within which they work. By adopting TQM, a company like Gibson Engine Works aims to minimize defects and waste. This approach leads to improved efficiency.

Key elements of TQM include:

  • Customer Focus: Every decision should improve customer satisfaction.
  • Total Employee Involvement: All employees are encouraged to work towards common goals.
  • Process Approach: Using systematic processes that consistently produce desired outcomes.
  • Integrated System: All parts of the organization must work together seamlessly.
When defects and waste are minimized, businesses can produce higher quality products at lower costs. Moreover, employee morale tends to be higher when employees are engaged in a quality-focused culture, which further enhances productivity and product quality.
Lead Time Reduction
Reducing lead time is crucial for any manufacturing business aiming to improve customer satisfaction. Lead time is the period between when a customer places an order and when they receive the product. For Gibson Engine Works, reducing this time by 20% could lead to faster delivery, enhancing customer satisfaction, and promoting customer retention.

There are several strategies to achieve this reduction:

  • Streamlining operations can help decrease unnecessary steps in the production process.
  • Automating parts of the production can increase speed and reliability.
  • Improving coordination with suppliers ensures materials are available when needed, preventing bottlenecks.
In essence, shorter lead times can not only boost customer satisfaction but also give the company a competitive edge by improving its responsiveness to market demands.
Benchmarking Against Competitors
Benchmarking is a powerful tool in business strategy, wherein a company compares its processes, practices, and performance metrics against those of its competitors. For Gibson Engine Works, focusing on gross margin percentage benchmarking can help identify areas for improvement.

This process can expose Gibson to areas where they might be underperforming or losing potential revenue. Here are steps they might follow in this benchmarking process:

  • Identify key performance indicators and compare them with those of competitors.
  • Analyze discrepancies in performance, particularly in cost and pricing strategies.
  • Implement changes to align the company more closely with industry leaders.
By learning from the successes and failures of others in the same sector, Gibson can uncover secrets to competitor success and apply them within their own operations, driving overall performance improvements.

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Most popular questions from this chapter

"Management accounting should not fit the straitjacket of financial accounting." Explain and give an example.

Professional ethics and reporting division performance. Hannah Gilpin is the controller of Blakemore Auto Glass, a division of Eastern Glass and Window. Blakemore replaces and installs windshields. Her division has been under pressure to improve its divisional operating income. Currently. divisions of Eastern Glass are allocated corporate overhead based on cost of goods sold. Jake Myers, the president of the division, has asked Gilpin to reclassify \(\$ 50,000\) of installation labor, which is included in cost of goods sold, as administrative labor, which is not. Doing so will save the division \(\$ 20,000\) in allocated corporate overhead. The labor costs in question involve installation labor provided by trainee employees. Myers argues, "the trainees are not as efficient as regular employees so this is unfairly inflating our cost of goods sold. This is really a cost of training (administrative labor) not part of cost of goods sold." Gilpin does not see a reason for reclassification of the costs, other than to avoid overhead allocation costs. 1\. Describe Gilpin's ethical dilemma. 2\. What should Gilpin do if Myers gives her a direct order to reclassify the costs?

How can management accountants help improve quality and achieve timely product deliveries?

Budgeting, ethics, pharmaceutical company. Chris Jackson was recentily promoted to Controller of Research and Development (R\&D) for BrisCor, a Fortune 500 pharmaceutical company that manufactures prescription drugs and nutritional supplements. The company's total R\&D cost for 2017 was expected (budgeted) to be \(\$ 5\) billion. During the company's midyear budget review, Chris realized that current \(\mathrm{R} \& \mathrm{D}\) expenditures were already at \(\$ 3.5\) billion, nearly \(40 \%\) above the midyear target. At this current rate of expenditure, the \(R \& D\) division was on track to exceed its total year-end budget by \(\$ 2\) billion! In a meeting with CF0 Ronald Meece later that day, Jackson delivered the bad news. Meece was both shocked and outraged that the \(\mathrm{R} \& \mathrm{D}\) spending had gotten out of control. Meece wasn't any more understanding when Jackson revealed that the excess cost was entirely related to research and development of a new drug, Vyacon, which was expected to go to market next year. The new drug would result in large profits for BrisCor, if the product could be approved by year-end. Meece had already announced his expectations of third-quarter earnings to Wall Street analysts. If the \(R \& D\) expenditures weren't reduced by the end of the third quarter, Meece was certain that the targets he had announced publicly would be missed and the company's stock price would tumble. Meece instructed Jackson to make up the budget shortfall by the end of the third quarter using "whatever means necessary." Jackson was new to the controller's position and wanted to make sure that Meece's orders were followed. Jackson came up with the following ideas for making the third-quarter budgeted targets: a. Stop all research and development efforts on the drug Vyacon until after year-end. This change would delay the drug going to market by at least 6 months. It is possible that in the meantime a BrisCor competitor could make it to market with a similar drug. b. Sell off rights to the drug Martek. The company had not planned on doing this because, under current market conditions, it would get less than fair value. It would, however, result in a one-time gain that could offset the budget shortfall. \(0 f\) course, all future profits from Martek would be lost. c. Capitalize some of the company's \(\mathrm{R} \& \mathrm{D}\) expenditures, reducing \(\mathrm{R} \& \mathrm{D}\) expense on the income statement. This transaction would not be in accordance with \(\mathrm{GAAP}\), but Jackson thought it was justifiable because the Vyacon drug was going to market early next year. Jackson would argue that capitalizing \(R \& D\) costs this year and expensing them next year would better match revenues and expenses. 1\. Referring to the "Standards of Ethical Behavior for Practitioners of Management Accounting and Financial Management," Exhibit \(1-7\) (page 17 ), which of the preceding items (a-c) are acceptable to use? Which are unacceptable? 2\. What would you recommend Jackson do?

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