As sales manager for Montevideo Productions, Inc., you are planning to review
the prices you charge clients for television advertisement development. You
currently charge each client an hourly development fee of $$\$ 2,500$$. With
this pricing structure, the demand, measured by the number of contracts
Montevideo signs per month, is 15 contracts. This is down 5 contracts from the
figure last year, when your company charged only $$\$ 2,000$$.
a. Construct a linear demand equation giving the number of contracts \(q\) as a
function of the hourly fee \(p\) Montevideo charges for development.
b. On average, Montevideo bills for 50 hours of production time on each
contract. Give a formula for the total revenue obtained by charging $$\$ p$$
per hour.
c. The costs to Montevideo Productions are estimated as follows:
$$
\begin{array}{ll}
\text { Fixed costs: } & \$ 120,000 \text { per month } \\
\text { Variable costs: } & \$ 80,000 \text { per contract }
\end{array}
$$
Express Montevideo Productions' monthly cost (i) as a function of the number
\(q\) of contracts and (ii) as a function of the hourly production charge \(p\).
d. Express Montevideo Productions' monthly profit as a function of the hourly
development fee \(p\) and hence the price it should charge to maximize the
profit.