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FeatureRich Software Company has a dilemma. Its new program, Doors-X \(10.27\), is almost ready to go on the market. However, the longer the company works on it, the better it can make the program and the more it can charge for it. The company's marketing analysts estimate that if it delays \(t\) days, it can set the price at \(100+2 t\) dollars. On the other hand, the longer it delays, the more market share they will lose to their main competitor (see the next exercise) so that if it delays \(t\) days it will be able to sell \(400,000-2,500 t\) copies of the program. How many days should FeatureRich delay the release in order to get the greatest revenue?

Short Answer

Expert verified
The FeatureRich Software Company should delay the release of Doors-X 10.27 by 48 days to maximize their revenue. This is determined by analyzing the revenue function \(R(t) = -5000t^2 + 480,000t + 40,000,000\), differentiating it with respect to time delay, and finding the critical point where the derivative equals zero or is undefined.

Step by step solution

01

Express Revenue as a Function of Time Delay (t)

To find the revenue function, we have to multiply the price being charged per copy of the software (\(100 + 2t\)) with the number of copies sold (\(400,000 - 2,500t\)). Let's denote the revenue as R(t): \( R(t) = (100 + 2t)(400,000 - 2,500t) \) #Step 2: Expand the Revenue Function#
02

Expand the Revenue Function

In this step, we need to multiply the terms inside the parentheses: \[R(t) = -5000t^2 + 480,000t + 40,000,000\] #Step 3: Differentiate Revenue Function with respect to Time Delay (t)#
03

Differentiate Revenue Function with respect to Time Delay (t)

To find the maximum value for revenue, we need to differentiate R(t) with respect to t, which will give us the rate at which revenue changes with respect to time: \[\frac{dR(t)}{dt} = -10,000t + 480,000\] #Step 4: Find the Critical Points of the Revenue Function (R'(t) = 0 or Undefined)#
04

Find the Critical Points of the Revenue Function (R'(t) = 0 or Undefined)

Now, we need to find the value of t for which the derivative is zero or undefined: \[-10,000t + 480,000 = 0\] #Step 5: Solve for t#
05

Solve for t

Let's solve for t: \[t = \frac{480,000}{10,000} = 48\] #Step 6: Determine if the Critical Point Maximizes Revenue#
06

Determine if the Critical Point Maximizes Revenue

A standard way to determine if the critical point maximizes the revenue is to check its concavity, which requires the second derivative of the revenue function. However, we can observe that the parabola derived from the revenue function is an inverted parabola (since its leading coefficient is negative), which implies that the critical point is, in fact, a maximum. Therefore, the FeatureRich Software Company should delay the release by 48 days to generate the greatest possible revenue from Doors-X 10.27.

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Key Concepts

These are the key concepts you need to understand to accurately answer the question.

Mathematical Modeling
Mathematical modeling is the process of representing real-world problems using mathematical language and structures. In the context of FeatureRich Software Company's dilemma, we create a model to find the optimal time delay for maximizing revenue.

To start, we used two pieces of information: the changing price of the software, and the predicted sales numbers based on delay days, denoted by \( t \). This gives rise to an equation for revenue \( R(t) \).

Creating equations helps us analyze complex scenarios mathematically. We write the revenue function as follows:
  • The price function, \( 100 + 2t \), increases with each day of delay by $2.
  • The sales function, \( 400,000 - 2,500t \), decreases sales by 2,500 copies per day delayed.
This approach transforms a real market situation into a solvable mathematical equation. By calculating \( R(t) = (100 + 2t)(400,000 - 2,500t) \), we have crafted a function that ties revenue to time delay.
Derivative Analysis
Derivative analysis involves finding the rate at which quantities change, which is crucial for understanding how one variable influences another. Here, we focus on finding when revenue increases, decreases, or stays constant as time progresses.

The first derivative of the revenue function, \( \frac{dR(t)}{dt} = -10,000t + 480,000 \), tells us how the revenue changes per day delayed.

A zero derivative implies the point where the growth rate of revenue turns; this is where we find potential maximum or minimum points.

To calculate this:
  • Set \( \frac{dR(t)}{dt} = 0 \), resulting in the equation \(-10,000t + 480,000 = 0\).
  • Solving gives \( t = 48 \), meaning after 48 days, we reach critical revenue value .
Understanding derivative analysis helps us pinpoint the exact timing for maximizing revenue, providing insights into crucial decision-making moments.
Quadratic Functions
Quadratic functions are critical in this problem because our revenue equation \( R(t) = -5000t^2 + 480,000t + 40,000,000 \) is quadratic. This means it graphically represents a parabola, with terms related to \( t^2 \), \( t \), and a constant.

Quadratic functions often model scenarios involving maximization or minimization due to their shape. Here, the leading coefficient \( -5000 \) is negative, indicating an upside-down parabola. This implies the curve has a maximum point, which is essential.

The maximum or minimum of a quadratic function happens at its vertex. The vertex formula \( t = -\frac{b}{2a} \) aligns with our differentiation approach. Finding \( t \) at the vertex establishes the delay days yielding highest revenue.
  • The parabola's peak, due to its shape, guarantees the point at \( t = 48 \) is indeed revenue-maximizing.
Quadratic functions thus provide a reliable mathematical framework for addressing this type of optimization problem in revenue analysis.

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