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Economist Henry Schultz devised the following demand function for corn: $$p=\frac{6,570,000}{q^{1.3}}$$ where \(q\) is the number of bushels of corn that could be sold at \(p\) dollars per bushel in one year. \({ }^{7}\) Assume that at least 10,000 bushels of corn per year must be sold. a. How much should farmers charge per bushel of corn to maximize annual revenue? b. How much corn can farmers sell per year at that price? c. What will be the farmers' resulting revenue?

Short Answer

Expert verified
a. Farmers should charge about $2.09 per bushel of corn to maximize annual revenue. b. Farmers can sell 10,000 bushels of corn per year at that price. c. The maximum annual revenue will be approximately $20,934,460.

Step by step solution

01

Determine the Revenue Function

By definition, annual revenue, denoted by R, is the product of the price per bushel (p) and the number of bushels sold (q). We can write the revenue function as: \[R(p, q) = p \times q\] Substitute the given price-demand equation into the revenue equation: \[R(q) = \frac{6,570,000 \times q}{q^{1.3}}\]
02

Simplify the Revenue Function

Simplify the revenue expression by dropping the inessential parameter and canceling common terms: \[R(q) = \frac{6,570,000}{q^{0.3}}\]
03

Find the Derivative of the Revenue Function concerning q

To find the maximum revenue, take the first derivative of the revenue function with respect to q using the power rule: \[R'(q) = -\frac{6,570,000 \times 0.3}{q^{1.3}}\]
04

Find the Critical Points

Critical points occur when the derivative is equal to zero or undefined. The derivative is always defined in this case, so we need only find where R'(q) = 0. However, R'(q) is never zero. Thus, we will consider the endpoints of the interval [10,000, infinity).
05

Check the Optimal Point

We know that at least 10,000 bushels of corn must be sold per year, so we will examine the revenue function at q = 10,000: \[R(10,000) = \frac{6,570,000}{10000^{0.3}} = 20,934.46\] To make sure the interval is increasing, we can also check the derivative at q = 10,000: \[R'(10,000) = -\frac{6,570,000 \times 0.3}{10000^{1.3}} = -167.53 < 0\] Since the derivative is negative, the revenue function is decreasing on the given interval. Therefore, q = 10,000 gives the maximum revenue.
06

Calculate the Price per Bushel

Now that we know that 10,000 bushels of corn maximize the revenue, use the demand function to find the price per bushel for it: \[p = \frac{6,570,000}{10000^{1.3}} = 2.093446\] Farmers should charge approximately $2.09 per bushel of corn to maximize annual revenue.
07

Calculate the Maximum Annual Revenue

To find the maximum annual revenue, multiply the price per bushel by the number of bushels sold: \[R_\text{max} = 10000 \times 2.093446 = 20,934,460\] The maximum annual revenue for farmers will be approximately $20,934,460. a. Farmers should charge about $2.09 per bushel of corn to maximize annual revenue. b. Farmers can sell 10,000 bushels of corn per year at that price. c. The maximum annual revenue will be approximately $20,934,460.

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Key Concepts

These are the key concepts you need to understand to accurately answer the question.

Demand Function
A demand function is a mathematical representation that describes the relationship between the price of a product and the quantity of the product that consumers are willing to buy. In this problem, the demand function provided was for corn, and it was given as:\[ p = \frac{6,570,000}{q^{1.3}} \]Here, \(p\) represents the price per bushel of corn, and \(q\) is the number of bushels sold. This equation indicates that the price per bushel decreases as the quantity sold increases. It reflects the typical economic principle of demand: as more units are sold, the price tends to fall.
  • The higher the exponent in \(q\), the steeper the curve representing the demand.
  • The constants like 6,570,000 determine the scale of the demand relation.
Thus, understanding this function allows farmers to predict how changes in price could impact the number of bushels they sell.
Derivative
Calculating a derivative is a critical step in understanding how a function behaves, particularly to determine its rate of change. In calculus, the derivative functions as a tool to show how one quantity changes in relation to another. For revenue optimization, finding the derivative of the revenue function helps reveal when revenue stops increasing and starts decreasing. The formula to find the first derivative of a function, generally denoted as \( f'(x) \), uses the power rule:\[ R'(q) = -\frac{6,570,000 \times 0.3}{q^{1.3}} \]Here's how the process looks:
  • Take the exponent 0.3, multiply it with the constant, resulting in the first part \(-6,570,000 \times 0.3\).
  • Subtract one from the original exponent of \(q^{0.3}\), this becomes \(q^{1.3}\).
Analyzing this formula helps determine whether the revenue is increasing, decreasing, or at a standstill.
Critical Points
Critical points in calculus are values of the variable where the derivative is zero or undefined, indicating potential maximum or minimum points on the graph of a function. However, in this exercise, the derivative \( R'(q) \) was never zero, meaning the critical point had to be determined differently:
  • Instead, the critical analysis focused on the interval \([10,000, \infty)\).
  • Since \( R'(q) \) is negative for \( q = 10,000 \), the revenue function is decreasing at the beginning of the interval.
This shows that the optimum situation happens at the minimal sales figure applicable, \( q = 10,000 \), as a result of decreasing revenue beyond this.
Maximum Revenue
To find the maximum revenue, combining the mechanisms of both the demand function and its derivative is essential. This process allows for pinpointing exactly at what quantity the revenue peaks before declining:
  • By finding \( q = 10,000 \) from the exploration of critical points, the maximum revenue was calculated.
  • Using the demand function at this sales level determines the price \( p = 2.09 \) per bushel.
  • Multiplying \( q \) by \( p \) gives the highest revenue at this point: \( 20,934,460 \).
Identifying this maximum figure not only ensures the farmers can strategize their sales approach but also guarantees they are operating at optimal efficiency in terms of pricing and quantity of corn sold.

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