Chapter 9: Q1RE (page 414)
Denomination Effect In the article 鈥淭he Denomination Effect鈥 by Priya Raghubir and Joydeep Srivastava, Journal of Consumer Research, Vol. 36, researchers reported results from studies conducted to determine whether people have different spending characteristics when they have larger bills, such as a \(20 bill, instead of smaller bills, such as twenty \)1 bills. In one trial, 89 undergraduate business students from two different colleges were randomly assigned to two different groups. In the 鈥渄ollar bill鈥 group, 46 subjects were given dollar bills; the 鈥渜uarter鈥 group consisted of 43 subjects given quarters. All subjects from both groups were given a choice of keeping the money or buying gum or mints. The article includes the claim that 鈥渕oney in a large denomination is less likely to be spent relative to an equivalent amount in smaller denominations.鈥 Test that claim using a 0.05 significance level with the following sample data from the study.
Short Answer
There is enough evidence to support the claim that money in a large denomination is less likely to be spent relative to the same amount of money in smaller denominations.