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A retailer has been selling 1200 tablet computers a week at \( \$ 350 \) each. The marketing department estimates that an additional 80 tablets will sell each week for every \( \$ 10 \) that the price is lowered. (a) Find the demand function. (b) What should the price be set at in order to maximize revenue? (c) If the retailer's weekly cost function is $$ C(x) = 35,000 + 120x $$ what price should it choose in order to maximize its profit?

Short Answer

Expert verified
(a) Demand function: \( x = 3200 - 8p \). (b) Maximize revenue: price \( = \$200 \). (c) Maximize profit: price \( = \$260 \).

Step by step solution

01

Understand the Problem

The retailer sells 1200 tablets at $350 each. Lowering the price by $10 increases sales by 80 tablets. We need to find a demand function, price for maximizing revenue, and price for maximizing profit.
02

Define Variables and Demand Function

Let \( p \) represent the price per tablet and \( x \) represent the number of tablets sold. Initially, \( x(350) = 1200 \). When price decreases by \( \$10 \), \( x \) increases by 80: \( x = 1200 + 80(35 - \frac{p}{10}) \). Simplifying, the demand function is \( x = 3200 - 8p \).
03

Revenue Function and Maximization

Revenue, \( R \), is given by \( R = p \times x = p(3200 - 8p) \). Expanding this, \( R = 3200p - 8p^2 \). To maximize, take the derivative \( R' = 3200 - 16p \) and set it to zero: \( 3200 - 16p = 0 \), thus \( p = 200 \).
04

Cost Function and Profit Maximization

Profit, \( P \), is revenue minus cost: \( P = R - C = (3200p - 8p^2) - (35000 + 120(3200 - 8p)) \). Simplifying gives \( P = 3200p - 8p^2 - 35000 - 384000 + 960p = -8p^2 + 4160p - 419000 \). The derivative \( P' = -16p + 4160 \) and setting \( P' = 0 \) gives \( 16p = 4160 \), so \( p = 260 \).

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Key Concepts

These are the key concepts you need to understand to accurately answer the question.

Revenue Maximization
Revenue maximization occurs when a company charges a price that leads to the highest possible total revenue, without considering costs and profits. In our problem, this is achieved by selling a mix of quantity and price that elicits maximal immediate sales dollars. To explore this concept, let's start with the derived revenue function:
\[ R = p \times (3200 - 8p) = 3200p - 8p^2 \]This quadratic equation represents how revenue depends on the price per tablet, denoted as \( p \). Quadratic functions like this form a parabola when graphed, and the goal is to find the vertex, which yields the maximum point of the parabola. In practical terms, this means differentiating the revenue function to find where its slope is zero:
  • Differentiate: \( R' = 3200 - 16p \)
  • Solve \( 3200 - 16p = 0 \) for \( p \)
Maximizing revenue in our example means setting \( p = 200 \), the price that leads to the optimal balance between units sold and revenue generated.
Profit Maximization
Profit maximization is slightly more complex than revenue maximization since it accounts for the costs involved in selling products. In essence, it is finding a price that brings the greatest difference between total revenue and total costs, thereby ensuring the best possible net profit for the retailer. The profit function is:
\[ P = R - C = (3200p - 8p^2) - (35000 + 120x) \]Here, the task is to simplify and determine how to carry the highest profit margin. After simplification, our problem is boiled down to:
\[ P = -8p^2 + 4160p - 419000 \]To find the optimal price for maximum profit, differentiate the profit function and find where the derivative equals zero:
  • Derivative: \( P' = -16p + 4160 \)
  • Solve \( 16p = 4160 \)
This calculation shows that setting the price at \( p = 260 \) maximizes profit, a slight increase from the revenue-maximizing price due to the cost considerations.
Linear Equations
Linear equations are fundamental tools in understanding the relationships between variables like price and quantity sold in economics. In our exercise, the demand function is a classic linear equation:
\[ x = 3200 - 8p \]This equation implies a direct relationship between tablet prices \( p \) and the number of tablets sold \( x \). In simpler terms:
  • The higher the price \( p \), the fewer tablets \( x \) are sold.
  • Conversely, lowering the price increases the quantity sold.
The negative sign before the \( 8p \) indicates a decrease in sales per unit rise in price, capturing the inverse relationship typical in demand functions. Understanding how to simplify and apply these equations is crucial, as they allow businesses to project outcomes based on varying prices, and tailor strategies for revenue and profit maximization through adjustments in pricing strategies.

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