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Chapter 12: Q24. (page 744)

Explain why accurate surveys are important to companies, and how the companies use them.

Short Answer

Expert verified

The companies use surveys to enhance their performance.

Step by step solution

01

Step 1. State the concept for observational studies.

A type of study in which individuals are observed or certain outcomes are measured. No attempt is made to affect the outcome.

Cohort studies and case-control studies are two types of observational studies.

02

Step 2. Explain with an example.

Surveys are used to keep a detailed record of performance, growth, sales, employee feedback, etc. With detailed and accurate information about such aspects of the company, the company is able to perform better. For example: If in an employee satisfaction survey, the company does not receive good feedback, it can take necessary steps to ensure that the demands of the employees are met. Thus enhancing the performance of the company.

03

Step 3. Write the conclusion.

The companies use surveys to keep a detailed record of performance, growth, sales, employee feedback, etc. Thus survey helps in enhancing a company鈥檚 performance.

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