Below is demand and cost information for Warmfuzzy Press, which holds the
copyright on the new best-seller, Burping Your Inner Child.
$$\begin{array}{ccc}
\begin{array}{c}
Q \\
\text { (No. of Copies) }
\end{array} & \begin{array}{c}
P \\
\text { (per Book) }
\end{array} & \begin{array}{c}
A T C \\
\text { (per Book) }
\end{array} \\
\hline 100,000 & \$ 100 & \$ 20 \\
200,000 & \$ 80 & \$ 15 \\
300,000 & \$ 60 & \$ 16^{2 / 3} \\
400,000 & \$ 40 & \$ 221 / 2 \\
500,000 & \$ 20 & \$ 31
\end{array}$$
a. Determine what quantity of the book Warmfuzzy should print, and what price
it should charge in order to maximize profit.
b. What is Warmfuzzy's maximum profit?
c. Prior to publication, the book's author rencgotiates his contract with
Warmfuzzy. He will receive
a great big hug from the CEO, along with a onetime bonus of \(\$ 1,000,000,\)
payable when the book is published. This payment was not part of Warmfuzzy's
original cost calculations. How many copies should Warmfuzzy publish now?
Explain your reasoning.