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In 2010, Americans smoked 315 billion cigarettes, or 15.75 billion packs of cigarettes. The average retail price (including taxes) was about \(5.00 per pack. Statistical studies have shown that the price elasticity of demand is -0.4, and the price elasticity of supply is 0.5.

  1. Using this information, derive linear demand and supply curves for the cigarette market.

  2. In 1998, Americans smoked 23.5 billion packs of cigarettes, and the retail price was about \)2.00 per pack. The decline in cigarette consumption from 1998 to 2010 was due in part to greater public awareness of the health hazards from smoking, but was also due in part to the increase in price. Suppose that the entire decline was due to the increase in price. What could you deduce from that about the price elasticity of demand?

Short Answer

Expert verified
  1. The demand curve will be Q = 22.05 鈥 1.26P, and the supply curve will be Q = 23.65 鈥 1.58P.

  2. The price elasticity of demand will be0.22.

Step by step solution

01

Explanation for part (a)

Let the demand curve be Q = a + bP, where b is the slope, i.e., the change in quantity by changing the price; a is the intercept.

The price elasticity of demand will be:

ED=QPPQP=$5Q=15.75ED=-0.4-0.4=QP515.75QP=-0.415.755=-1.26b=-1.26

Substituting Q, P, and b value to get a, therefore:

15.75 = a - 1.26 (5)

a = 15.75 + 6.3

a = 22.05

The demand curve will be Q = 22.05 鈥 1.26P.

Let the supply curve be Q = c + dP, where c is the slope, i.e., the change in quantity by changing the price; d is the intercept.

The price elasticity of supply will be:

ES=QPPQP=$5Q=15.75ES=0.50.5=QP515.75QP=0.515.755=1.58c=1.58

Substitute Q, P, and c values to get a, therefore:

15.75 = c - 1.58(5)

c = 15.75 + 7.9

c = 23.65

The supply curve will be Q = 23.65 鈥 1.58P.

02

Explanation for part (b)

The price elasticity of demand is calculated below:

ED=QPPQ=Q2-Q1P2-P1P1Q1Q1=23.5Q2=15.75P1=$2P2=$5ED=15.75-23.55-2223.5=-7.753223.5=-0.22ED=0.22

The price elasticity of demand will be 0.22; the demand is inelastic.

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Most popular questions from this chapter

Consider a competitive market for which the quantities demanded and supplied (per year) at various prices are given as follows:

PRICE

(DOLLARS)

DEMAND

(MILLIONS)

SUPPLY

(MILLIONS)

602214
802016
1001818
1201620

a. Calculate the price elasticity of demand when the price is \(80 and when the price is \)100.

b. Calculate the price elasticity of supply when the price is \(80 and when the price is \)100.

c. What are the equilibrium price and quantity?

d. Suppose the government sets a price ceiling of $80. Will there be a shortage, and if so, how large will it be?

Many changes are affecting the market for oil. Predict how each of the following events will affect the equilibrium

price and quantity in the market for oil. In each case, state how the event will affect the supply and demand diagram.

Create a sketch of the diagram if necessary.

a. Cars are becoming more fuel efficient, and therefore get more miles to the gallon.

b. The winter is exceptionally cold.

c. A major discovery of new oil is made off the coast of Norway.

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e. A war in the Middle East disrupts oil-pumping schedules.

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g. The price of solar energy falls dramatically.

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Suppose the demand curve for a product is given byQ= 300 - 2P+ 4I, whereIis average income measured in thousands of dollars. The supply curve isQ= 3P- 50.

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Example 2.9 (page 76) analyzes the world oil market. Using the data given in that example:

a. Show that the short-run demand and competitive supply curves are indeed given by

D = 36.75 - 0.035P

SC= 21.85 + 0.023P

b. Show that the long-run demand and competitive supply curves are indeed given by

D = 45.5 - 0.210P

SC= 16.1 + 0.138P

c. In Example 2.9 we examined the impact on price of a disruption of oil from Saudi Arabia. Suppose that instead of a decline in supply, OPEC production increases by 2 billion barrels per year (bb/yr) because the Saudis open large new oil fields. Calculate the effect of this increase in production on the price of oil in both the short run and the long run.

The rent control agency of New York City has found that aggregate demand is QD = 160 - 8P. Quantity is measured in tens of thousands of apartments. Price, the average monthly rental rate, is measured in hundreds of dollars. The agency also noted that the increase in Q at lower P results from more three-person families coming into the city from Long Island and demanding apartments. The city鈥檚 board of realtors acknowledges that this is a good demand estimate and has shown that supply is QS = 70 + 7P.

  1. If both the agency and the board are right about demand and supply, what is the free-market price? What is the change in city population if the agency sets a maximum average monthly rent of \(300 and all those who cannot find an apartment leave the city?

  2. Suppose the agency bows to the wishes of the board and sets a rental of \)900 per month on all apartments to allow landlords a 鈥渇air鈥 rate of return. If 50 percent of any long-run increases in apartment offerings comes from new construction, how many apartments are constructed?

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