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Chapter 26: Q. 1 - Critical Thinking Questions (page 594)

In what type of two-sided market does Animoca compete?

Short Answer

Expert verified
  • The more customers who use Apple Pay in stores, the more probable establishments will accept it as a payment method.
  • Similarly, if Apple Pay became more widely recognized, more people would be forced to use it.

Step by step solution

01

Step 1:Introduction

  • Animoca Brands and its subsidiaries create and distribute a variety of blockchain-based, conventional, and other games.
  • Formula 1庐, Disney, WWE, Power Rangers, Moto GPTM, and Doraemon are among the well-known global companies covered.
02

Step 2:Explanation of two side market

A two-sided market exists when two user groups or agents interact for the advantage of both sides through the use of a facilitator or a gateway.

03

Step 3:Example of two sided market

  • A transaction application, for example, may be required to construct a multiple trade.
  • A significant number of merchants would need to sign up to accept payments through the platform, as would a sufficient number of consumers using the payments app.
  • The greater the number of individuals who utilise a service like Apple Pay in stores, the more probable it is that stores will accept Apple Pay as a payment option.
  • Furthermore, if so many businesses accept Apple Pay, more consumers will be able to use it.

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