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Chapter 4: Q. a (page 77)

Why do you suppose that online dating companies provide each customer with only a small set of virtual roses to attach to date invitations?

Short Answer

Expert verified

Scarcity increases the value.

Step by step solution

01

Step1. Given Information

Online dating companies provide each customer with only a small set of virtual roses to attach to date invitations.

02

Step2. Explanation

If the customers can only have a set of virtual roses to attach to chats, this scarcity increases the value of the rose and when a customer send a rose to another, they would understand the value the rose holds and they can communicate and hint their feelings.

If there would have been unlimited roses, they won't hold any value.

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