Listed below are several possible actions by firms. Write 鈥淚NV鈥 beside those
that reflect invention, 鈥淚NN鈥 beside those that reflect innovation, and 鈥淒IF鈥
beside those that reflect diffusion.
a. An auto manufacturer adds 鈥渉eated seats鈥 as a standard feature in its
luxury cars to keep pace with a rival firm whose luxury cars already have this
feature.
b. A television production company pioneers the first music video channel.
c. A firm develops and patents a working model of a self-erasing whiteboard
for classrooms.
d. A light bulb firm is the first to produce and market lighting fixtures with
LEDs (light-emitting diodes).
e. A rival toy maker introduces a new Jezebel doll to compete with Mattel鈥檚
Barbie doll.