For Pepsi, a Business Decision with Social Benefit PepsiCo has done a deal
with 300 small Mexican farmers close to their two factories to buy corn at a
guaranteed price. PepsiCo saves transportation costs and the use of local
farms assures it access to the type of corn best suited to its products and
processes. "That gives us great leverage because corn prices don't fluctuate
so much, but transportation costs do," said Pedro Padierna, president of
PepsiCo in Mexico. Source: The New York Times, February 21,2011
a. How do fluctuations in the price of corn and in transportation costs
influence Pepsico's shortrun cost curves?
b. How does the deal with the farmers to avoid fluctuations in costs benefit
PepsiCo?