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Chapter 1: Q4DQ (page 20)

What is product-service bundling, and what are the benefits to customers?

Short Answer

Expert verified

Selling products and services together.

Cost-efficient for customers.

Step by step solution

01

Defining product-service bundling

When a company incorporates service activities into its product, this is known as product-service bundling.

02

Finding out its benefits to customers

It helps customers get multiple benefits by getting goods and services simultaneously. It also helps in saving costs as they pay less for the integrated commodity.

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