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Myers Business Systems is evaluating the introduction of a new product. The possible levels of unit sales and the probabilities of their occurrence are given next:

Possible Market Reaction Sales in Units Probabilities

Low response ....................................... 20 0.10

Moderate response .............................. 40 0.30

High response ...................................... 55 0.40

Very high response ............................... 70 0.20

a. What is the expected value of unit sales for the new product?

b. What is the standard deviation of unit sales?

Short Answer

Expert verified

The expected value of unit sales for the new product is computed as 50 units. The standard deviation is computed as 14.19.

Step by step solution

01

Computation of expected value of unit sales

Expectedvalueofunitsalesforthenewproduct=LowResponse+ModerateResponse+HighResponse+VeryHighResponse=20×0.10+40×0.30+55×0.40+70×0.20=50units

02

Computation of coefficient of Part B

Particulars

Sales

Deviation from the expected value ie (sales – 50 units)

(Sales – 50 units) ^2

Probability

Probability [(sales-50 units) ^2]

Low response

20

-30

900

0.1

90

Moderate response

40

-10

100

0.3

30

High Response

55

5

25

0.4

10

Very High Response

70

20

400

0.2

80

Variance

210

Standarddeviation=SquarerootofVariance=210=14.49

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